EXAMPLE IS an
EARNED
CULTURE
We specialise in placemaking, PR, marketing, and branding for Australia’s best destinations, products, and experiences.
We help brands achieve cultural relevance by creating captivating moments that resonate year-round.
Agency
EXAMPLE
Is an
Earned
CULTURE
Agency
We create and amplify Australia’s
best destinations, products & experiences that define culture.
EXAMPLE IS AN CULTURE EARNED-LED AGENCY
Your brand is being
Ignored
Blocked
Skipped
Scrolled
Drowned-out
Left behind
You can’t buy attention anymore — you must earn it.
In today’s fragmented media landscape, brands must contribute real value and craft stories that resonate again, again & again.
Earned-first thinking leads by giving brands a meaningful role in their audience’s lives, 365 days a year.
In today’s fragmented media landscape, brands must contribute real value and craft stories that resonate again, again & again.
Earned-first thinking leads by giving brands a meaningful role in their audience’s lives, 365 days a year.
WE EARN YOUR BRAND VALUE BY CREATING AND AMPLIFYING
Products PEOPLE WANT TO BUY
Places PEOPLE WANT TO VISIT
Communities THEY WANT TO JOIN
Experiences They Can’t Forget
Example Examples
Taking PTO (Party Time Off)
We celebrated Don Julio Rosado’s launch by transforming Catalina Rose Bay into a pink oasis for Sydney's social set.
Taking PTO (Party Time Off)
We celebrated Don Julio Rosado’s launch by transforming Catalina Rose Bay into a pink oasis for Sydney's social set.
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Launching a world first in Fitzroy
We introduced guests to an immersive world of experimental art, music, and fashion for The StandardX's global debut.
Launching a world first in Fitzroy
We introduced guests to an immersive world of experimental art, music, and fashion for The StandardX's global debut.
Tasking Aussies to 'beersit' for 48 hours
To celebrate Beerfarm's East Coast debut, we recruited "Beer Sitters" to live-stream its epic 3,290 km journey across the Nullarbor
Tasking Aussies to 'beersit' for 48 hours
To celebrate Beerfarm's East Coast debut, we recruited "Beer Sitters" to live-stream its epic 3,290 km journey across the Nullarbor
Crafting a culinary tribute to Japan's 47 Prefectures
We helped create a new Japanese dining hub in Sydney’s CBD honouring the cultural riches of Japan
Crafting a culinary tribute to Japan's 47 Prefectures
We helped create a new Japanese dining hub in Sydney’s CBD honouring the cultural riches of Japan
Ushering in a new chapter of sandy-toed serenity
We unveiled a brand evolution and name change for the ultimate island playground, celebrating its deep connection to the breathtaking natural beauty of the Great Barrier Reef.
Ushering in a new chapter of sandy-toed serenity
We unveiled a brand evolution and name change for the ultimate island playground, celebrating its deep connection to the breathtaking natural beauty of the Great Barrier Reef.
Making whisky irresistable to new audiences
We joined forces with Poh Ling Yeow to re-imagine the sushi train into an exclusive dining experience.
Making whisky irresistable to new audiences
We joined forces with Poh Ling Yeow to re-imagine the sushi train into an exclusive dining experience.
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Flipping advertising to support emerging artists
We converted Smirnoff’s $1M of Summer advertising placements into ads for emerging bands struggling post-lockdown.
Flipping advertising to support emerging artists
We converted Smirnoff’s $1M of Summer advertising placements into ads for emerging bands struggling post-lockdown.
Hijjacking Spring Racing, Don Julio style
We influenced the influencers with an elusive celebration that showed Australians how to revel in true luxury.
Hijjacking Spring Racing, Don Julio style
We influenced the influencers with an elusive celebration that showed Australians how to revel in true luxury.
Reimagining luxury in the heart of Sydney
We elevated InterContinental Sydney with a year-long luxury campaign showcasing its reimagined charm.
Reimagining luxury in the heart of Sydney
We elevated InterContinental Sydney with a year-long luxury campaign showcasing its reimagined charm.
Creating a luxury island resort full of thrills
We are bringing a new level of luxury eco-tourism to a breathtaking island in Australia.
Creating a luxury island resort full of thrills
We are bringing a new level of luxury eco-tourism to a breathtaking island in Australia.
Giving an iconic pub back to the locals
We drew inspiration from Newcastle’s unique blend of steel city grit and surf culture to renew a beachside stalwart.
Giving an iconic pub back to the locals
We drew inspiration from Newcastle’s unique blend of steel city grit and surf culture to renew a beachside stalwart.
Igniting the revival of a beachside pub
We looked to Freshwater’s surfing legacy to create a beachside haven that celebrates community spirit.
Igniting the revival of a beachside pub
We looked to Freshwater’s surfing legacy to create a beachside haven that celebrates community spirit.
Introducing the future of food to fine dining
We pushed culinary boundaries with Forged by Vow to create a new subspecies of animal that exists only to be delicious.
Introducing the future of food to fine dining
We pushed culinary boundaries with Forged by Vow to create a new subspecies of animal that exists only to be delicious.
Making QT launches impossible to ignore
We embraced a world less conventional to launch new hotel concepts to widespread fanfare.
Making QT launches impossible to ignore
We embraced a world less conventional to launch new hotel concepts to widespread fanfare.
Hosting the ultimate afterparty for US megastar, Travis Scott
We hosted media and tastemakers at Travis Scott's official Melbourne afterparty, celebrating with Don Julio 1942 table service and watching Scott’s VIP set live.
Hosting the ultimate afterparty for US megastar, Travis Scott
We hosted media and tastemakers at Travis Scott's official Melbourne afterparty, celebrating with Don Julio 1942 table service and watching Scott’s VIP set live.
Redefining the richness of Peru
We captured the beauty of Peru as a destination where adventure, nature, culture, and food intertwine.
Redefining the richness of Peru
We captured the beauty of Peru as a destination where adventure, nature, culture, and food intertwine.
Converting skeptics of plant based meat
We launched The Inspired Unemployed on OnlyFans page to prove Impossible’s plant-based patties are as juicy and meaty as the real thing.
Converting skeptics of plant based meat
We launched The Inspired Unemployed on OnlyFans page to prove Impossible’s plant-based patties are as juicy and meaty as the real thing.
Creating a sexy water revolution
We disrupted the plastic industry by creating a canned water brand that’s just as sexy as its boozy counterparts.
Creating a sexy water revolution
We disrupted the plastic industry by creating a canned water brand that’s just as sexy as its boozy counterparts.
Leveraging on-premise to build spirit brands in culture
We celebrated Australian drinks culture to help transforms a trade-focused comp to a luxury consumer platform.
Leveraging on-premise to build spirit brands in culture
We celebrated Australian drinks culture to help transforms a trade-focused comp to a luxury consumer platform.
Celebrating Spring Racing, Don Julio 1942 style
We helped Don Julio own Derby Day, attracting Melbourne's elite to Club Rosado at the Birdcage and the exclusive Bar Bambi after-party.
Celebrating Spring Racing, Don Julio 1942 style
We helped Don Julio own Derby Day, attracting Melbourne's elite to Club Rosado at the Birdcage and the exclusive Bar Bambi after-party.
Bringing the biggest hip hop festival in world, Down Under.
We sold out tickets to Rolling Loud’s Southern Hemisphere debut in a record 40 minutes.
Bringing the biggest hip hop festival in world, Down Under.
We sold out tickets to Rolling Loud’s Southern Hemisphere debut in a record 40 minutes.
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Celebrating champions of change to launch a festival
We put media in a bath with Wim Hoff to debut a three day summit reshaping our collective future.
Celebrating champions of change to launch a festival
We put media in a bath with Wim Hoff to debut a three day summit reshaping our collective future.
Unveiling a Sydney fine-dining icon
We launched Coogee Pavilion’s highly anticipated middle floor, catapulting the coastal suburb onto the world stage.
Unveiling a Sydney fine-dining icon
We launched Coogee Pavilion’s highly anticipated middle floor, catapulting the coastal suburb onto the world stage.
Revitalising a 200 year brand
We created ‘Made by Australia’, a new creative identity that redefined a historic agricultural brand.
Revitalising a 200 year brand
We created ‘Made by Australia’, a new creative identity that redefined a historic agricultural brand.
Creating a range of chocolates beyond your wildest dreams
We joined forces with Melbourne’s most celebrated cult restaurant Attica to push the boundaries of chocolate flavours.
Creating a range of chocolates beyond your wildest dreams
We joined forces with Melbourne’s most celebrated cult restaurant Attica to push the boundaries of chocolate flavours.
Launching a rebellious British beer down under
We drove local relevance to help raise $700k+ for BrewDog’s global community of beer punks.
Launching a rebellious British beer down under
We drove local relevance to help raise $700k+ for BrewDog’s global community of beer punks.
Recognised and Awarded
Insights
& STRATEGY
& STRATEGY
concept
& design
& design
We craft compelling narratives and positioning to set the blueprint for success
From initial idea to full execution, we create products, places & experiences that people love.
Living by
Example
Nestled in the heart of Rushcutters Bay in Sydney, Example House is designed to inspire creative thinking, collaboration and excellent times.
Come rent a desk, meeting room or breakout space and get inspired by the people and the place that makes Example House great.
Come rent a desk, meeting room or breakout space and get inspired by the people and the place that makes Example House great.
Our converted warehouse
In the heart of Rushcutters Bay
In the heart of Rushcutters Bay
Hot desks & meeting rooms
A versatile workspace
A versatile workspace
The night time economy
We hosted a panel discussion with night time economy leaders of Sydney to imagine a better future for our city.
We hosted a panel discussion with night time economy leaders of Sydney to imagine a better future for our city.
Research,
Reports
& Findings
View our insights on cultural trends, case studies, exclusive reports and keynote transcripts by Example.
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