EXAMPLE IS an
EARNED
CULTURE

We create and amplify Australia’s best destinations, products & experiences that define culture.

Agency
EXAMPLE
Is an
Earned
CULTURE
Agency

We create and amplify Australia’s
best destinations, products & experiences that define culture.

EXAMPLE IS AN CULTURE EARNED-LED AGENCY

Your brand is being
Ignored
Blocked
Skipped
Scrolled
Drowned-out
Left behind
You can’t buy attention anymore — you must earn it.

In today’s fragmented media landscape, brands must contribute real value and craft stories that resonate again, again & again.

Earned-first thinking leads by giving brands a meaningful role in their audience’s lives, 365 days a year.
Products PEOPLE WANT TO BUY
Places  PEOPLE WANT TO VISIT
Communities THEY WANT TO JOIN
Experiences They Can’t Forget

Example Examples

Taking PTO (Party Time Off)
We celebrated Don Julio Rosado’s launch by transforming Catalina Rose Bay into a pink oasis for Sydney's social set.
Don Julio
Taking PTO (Party Time Off)
We celebrated Don Julio Rosado’s launch by transforming Catalina Rose Bay into a pink oasis for Sydney's social set.
Don Julio
Launching a world first in Fitzroy
We introduced guests to an immersive world of experimental art, music, and fashion for The StandardX's global debut.
The StandardX
Launching a world first in Fitzroy
We introduced guests to an immersive world of experimental art, music, and fashion for The StandardX's global debut.
The StandardX
Crafting a culinary tribute to Japan's 47 Prefectures
We helped create a new Japanese dining hub in Sydney’s CBD honouring the cultural riches of Japan
Prefecture48
Crafting a culinary tribute to Japan's 47 Prefectures
We helped create a new Japanese dining hub in Sydney’s CBD honouring the cultural riches of Japan
Prefecture48
Tasking Aussies to 'beersit' for 48 hours
To celebrate Beerfarm's East Coast debut, we recruited "Beer Sitters" to live-stream its epic 3,290 km journey across the Nullarbor
Beerfarm
Tasking Aussies to 'beersit' for 48 hours
To celebrate Beerfarm's East Coast debut, we recruited "Beer Sitters" to live-stream its epic 3,290 km journey across the Nullarbor
Beerfarm
Ushering in a new chapter of sandy-toed serenity
We unveiled a brand evolution and name change for the ultimate island playground, celebrating its deep connection to the breathtaking natural beauty of the Great Barrier Reef.
InterContinental Hayman Great Barrier Reef
Ushering in a new chapter of sandy-toed serenity
We unveiled a brand evolution and name change for the ultimate island playground, celebrating its deep connection to the breathtaking natural beauty of the Great Barrier Reef.
InterContinental Hayman Great Barrier Reef
Reimagining luxury in the heart of Sydney
We elevated InterContinental Sydney with a year-long luxury campaign showcasing its reimagined charm.
InterContinental Sydney
Reimagining luxury in the heart of Sydney
We elevated InterContinental Sydney with a year-long luxury campaign showcasing its reimagined charm.
InterContinental Sydney
Creating a luxury island resort full of thrills
We are bringing a new level of luxury eco-tourism to a breathtaking island in Australia.
Hook Island
Creating a luxury island resort full of thrills
We are bringing a new level of luxury eco-tourism to a breathtaking island in Australia.
Hook Island
Making QT launches impossible to ignore
We embraced a world less conventional to launch new hotel concepts to widespread fanfare.
QT Hotels
Making QT launches impossible to ignore
We embraced a world less conventional to launch new hotel concepts to widespread fanfare.
QT Hotels
Leveraging on-premise to build spirit brands in culture
We celebrated Australian drinks culture to help transforms a trade-focused comp to a luxury consumer platform.
Diageo Australia
Leveraging on-premise to build spirit brands in culture
We celebrated Australian drinks culture to help transforms a trade-focused comp to a luxury consumer platform.
Diageo Australia
Hosting the ultimate afterparty for US megastar, Travis Scott
We hosted media and tastemakers at Travis Scott's official Melbourne afterparty, celebrating with Don Julio 1942 table service and watching Scott’s VIP set live.
Don Julio
Hosting the ultimate afterparty for US megastar, Travis Scott
We hosted media and tastemakers at Travis Scott's official Melbourne afterparty, celebrating with Don Julio 1942 table service and watching Scott’s VIP set live.
Don Julio
Unveiling a Sydney fine-dining icon
We launched Coogee Pavilion’s highly anticipated middle floor, catapulting the coastal suburb onto the world stage.
mimi's & Una Mas Coogee
Unveiling a Sydney fine-dining icon
We launched Coogee Pavilion’s highly anticipated middle floor, catapulting the coastal suburb onto the world stage.
mimi's & Una Mas Coogee
Creating a range of chocolates beyond your wildest dreams
We joined forces with Melbourne’s most celebrated cult restaurant Attica to push the boundaries of chocolate flavours.
Koko Black
Creating a range of chocolates beyond your wildest dreams
We joined forces with Melbourne’s most celebrated cult restaurant Attica to push the boundaries of chocolate flavours.
Koko Black
Recognised and Awarded

Services

Get in touch
Insights
& STRATEGY
concept
& design
Creative & AMPLIFICATION
CULTURAL 
INTEGRATION
  • We craft compelling narratives and positioning to set the blueprint for success

  • Market Research

  • Forecasting

  • Brand Strategy

  • Communications Strategy

  • F&B Strategy

  • From initial idea to full execution, we create products, places & experiences that people love.

  • Visioning/Concepting

  • Interior/Experience Design

  • Food & Beverage

  • Ambience & Music

  • Brand Identity

  • Sustainability

  • We amplify every launch and communication with earned media and storytelling that resonates.

    PR

  • Social & Content

  • Talent / Influencer

  • Digital Marketing

  • Campaign

  • Community

  • We make sure your product/place comes to life beyond launch

    Art Curation

  • Music Programming

  • Activations

  • Partnerships

  • Employee Engagement

Insights
Strategy
Creative
& AMPLIFICATION
CULTURAL 
INTEGRATION
  • Consumer

  • Market

  • Culture

  • Trends

  • Forecasting

  • Brand

  • Communications

  • Place

  • Culture

  • Food & Beverage

  • We amplify every launch and communication with earned media and storytelling that resonates.

  • PR

  • Social & Content

  • Talent / Influencer

  • Digital Marketing

  • Campaign

  • We make sure your product/place comes to life beyond launch

  • Art Curation

  • Music Programming

  • Activations

  • Partnerships

  • Employee Enagagement

Living by
Example

Nestled in the heart of Rushcutters Bay in Sydney, Example House is designed to inspire creative thinking, collaboration and excellent times.

Come rent a desk, meeting room or breakout space and get inspired by the people and the place that makes Example House great.
Our converted warehouse
In the heart of Rushcutters Bay
Hot desks & meeting rooms
A versatile workspace
The night time economy
We hosted a panel discussion with night time economy leaders of Sydney to imagine a better future for our city.

Research,
Reports
& Findings

Get insights on cultural trends, case studies, exclusive reports and keynote transcripts by Example.
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