Here at Example, we connect people with culture.

A little bit about us

We help brands start – and own – conversations. Through robust insights, immersion in culture and a deep understanding of our industries, we create meaningful brand experiences in the realms of food & drink, travel, entertainment and lifestyle.

With a unique alchemy of industry insight, creativity and strategy, our team are razor-sharp at uncovering hidden truths, crafting narratives, fine-tuning identities and creating work that transforms culture. Simply said, we bridge the gap between brands, people and potential.

Food & Drink

Eating & drinking is in our DNA

Having clocked time in kitchens and behind bars, we understand hospitality. We’re experts at finding the stories that exist at the heart of food and drink brands, and take our insights from lived experiences. Our team are leaders in creating, launching and promoting Australia’s most talked about food and drink brands, hospitality groups, restaurants and bars. This isn’t just a job to us – it’s our calling.

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Female in Peru

We live to go off-grid.

From criss-crossing continents to hotel stays in urban hotspots, our team have extensive experience promoting some of the most recognisable travel brands and sought-after destinations. We know not just how to attract prospective travellers, but also how to engage trade partners and drive momentum right up until booking (and beyond).

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Artist at Music festival

We rise above the noise.

Our team has a serious track record of promoting the most sought-after ticketed events and entertainment brands. Creating appetite appeal is what we do best; utilising our in-house creative, public relations and marketing experts to get bums on seats, feet through the door and presales smashing targets before anyone’s even strum a chord.

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Yoga at Festival

At the forefront of culture.

We make it our business to always be ahead of the cultural curve – at every touchpoint. This enables us to not only identify major trends and movements, but to start them for the brands we work with. Whether it be the latest fitness craze, innovative residential concepts, or the pure bliss of zenning-out, we’re well-primed to shift, elevate and amplify lifestyle brands and communication.

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A brand isn’t just a logo. It is multi-faceted – the sum of many parts. Our in-depth approach to strategy means we uncover all those parts, and connect them in a way that makes sense for businesses and their customers. Working from the ground up, we build frameworks that get to the core of who brands are – and land on the purpose, positioning and personality that guides everything they do.

Brand, Creative & Design

From big ideas and brave messages to crafted design and writing, we know that connecting with audiences through creative isn’t just important: it’s pivotal. Our full-service creative offering brings strategy and vision to life, and works brands into the hearts and minds of consumers. Purpose-driven and considered, our creative approach gives brands their best chance at impact and growth.


Our marketing approach is results-driven and finely choreographed to reach the right people, at the right place, at the right time. Leveraging strategic insights, partnerships and experience, we take a multi-channel approach to engage audiences and hit bullseye on business objectives.

Public Relations

From creating sizzling stories that resonate to social content people want to engage with, our public relations approach is rooted in a deep understanding of the news landscape. We pair our cultural proficiency with earned-first expertise to create ideas and plans that generate engagement, make headlines and start movements.

Our Clients
hospitality groups & venues

Albert Park Hotel. Australian Venue Co. Bar M. Beach Hotel Byron Bay. Employees Only. Harbord Beach Hotel. Hotel Esplanade. Merivale. Moelis Australia Hotel Management. Porteno Group. Redcape. Rooty Hill RSL

food service

AACo. Food Rascal. Haverick Meats. Westholme

food brands & franchises

Chargrill Charlie's. Grill'd. Jamaica Blue. Jamie Oliver. Koko Black. Mad Mex. Salt Meats Cheese

lifestyle brands

DFS. Esquared. Hmlet. Mirvac Retail. Sol Spa


Brewdog. Chandon. Cocktail Porter. Diageo. Don Julio. Gordon's Gin. Johnnie Walker. Kahlua. Ketel One. Pimm's. Smirnoff. Sydney Beer Co. Talisker. Tanqueray

hotels & travel

AccorHotels. Eurail. Ibis. Novotel. Pullman. Sofitel

tourism boards

Papua New Guinea Tourism. PromPeru

events & festivals

Good Food Month. Lost Paradise. Lost Picnic. Night Noodle Markets. Nine Food Events. Rolling Loud. The Curated Plate

Example acknowledges the traditional custodians of the land on which we work, and we recognise their continuing connection to land and culture.

Example House
69 Roslyn Street, Rushcutters Bay
Sydney, NSW 2011, Australia
+ 61 2 8322 4600

Example Studio
2 Scanlan Street, Fortitude Valley
Brisbane, QLD 4006, Australia
+61 7 2102 5904

You can follow us on:
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