We create joy to
enrich lives

About-Us-Header_1024x2
A little bit about us

We are a creative agency that thrives on setting an Example by creating and amplifying remarkable products & experiences. 

Our full-service offering specialises in strategy, branding, experience design, marketing, public relations & production. Founded in 2016 by industry experts, we work with a list of prominent clients in hospitality, food & beverage, entertainment, travel, luxury, and tech. 

By tapping the power of human connection, we bring joy to every experience we create and amplify, making the ordinary just a little more extraordinary.

One way we have made this evident is by creating our own brand experience Example House; embodying our work, philosophy and purpose; built as a third place for our staff, industry peers and friends. 

 

OUR CAPABILITIES

Understand the market

Understanding human behaviour and culture shifts is the foundation of our work. We study the world around us and the brands disrupting and innovating, looking for patterns and insights in order to identify untapped opportunities.

  • Competitive Analysis
  • Market Research
  • Trendscaping
  • Audits (Brand, Concept, Design)
  • Audience Studies

Develop a strategy

Whether we’re building new brands and campaigns or transforming existing ones, we create strategic platforms that are springboards for multidimensional creativity. We define the “why” at the heart of a brand or campaign – why it exists, why it resonates with people, and why it matters, allowing us to articulate how the project should live, communicate, and evolve in the real world.

  • Brand & Business Strategy
  • Brand & Product Campaigns
  • Marketing, Digital, Content & Social Strategy

Create the experience

Where brand strategy defines the “why,” experience strategy defines the “what.” What kind of experience captures this brand, place or product? And what might that customer journey look like? We think through spaces places and products, developing all the facets and touchpoints that create truly meaningful experiences.

  • Visioning
  • Placemaking
  • Master Planning
  • Programming & Curation
  • Product Development
  • F&B Concept Development
  • F&B Concept Audit
  • F&B Culinary Direction

Elevate your brand

From big ideas and brave messages to crafted design, we craft the magic that emotionally connects and engages directly with your audience like no other.

  • Campaign and idea development
  • Creative Direction
  • Visual Identity
  • Print & Collateral Design
  • Environmental Graphics
  • Copywriting

Amplify your story

We bring your narrative to life through an integrated multi- channel approach that is results-driven and finely choreographed to reach the right people, at the right place, at the right time.

  • Marketing & Communications Planning
  • Public Relations & Crisis comms
  • Social Media & Email marketing
  • Partnership & Influencer Relations
  • Paid Advertising
  • Sales & Trade Representation

Express your vision

We create a distinct style and tailored aesthetic for each project and experience. We take a customer centric approach ensuring every element is well detailed, on brand and is highly engaging; programed to captivate your audience from start to finish. 

  • Content Creation & Production
  • Activation & Event production
  • F&B Design & Build consultancy 
Our Clients
Travel

Accor Hotels, Eurail, Marriott Hotels, Papua New Guinea Tourism, Peru Tourism.

Hospitality & Place

Australian Venue Co, Colonial Leisure Group, Condi Group, Harbord Hotel, Jamie Oliver, Locals Co, Merivale, Mirvac, Moelis Hotel Management, Sand Hill Rd Group, The Star, West HQ, Vicinity Shopping Centres

Lifestyle & Tech

Esquared, Hmlet, Getter, News Corp Australia, me&u, Pleasurebase, Sol Spa, Urban List.

Food & Drink

AACO, Brewdog, Chargrill Charlies, Diageo Spirits Portfolio, Grill’d, Jamie Oliver, Koko Black, Moet Hennessy, Nort Beer, Sydney Beer Co.

Entertainment

City2Surf, Good Food Month, Lost Paradise, Rolling Loud

Example acknowledges the traditional custodians of the land on which we work, and we recognise their continuing connection to land and culture.

Example House
69 Roslyn Street, Rushcutters Bay
Sydney, NSW 2011, Australia
+ 61 2 8322 4600

Example Studio
2 Scanlan Street, Fortitude Valley
Brisbane, QLD 4006, Australia
+61 7 2102 5904

You can follow us on:
Instagram   LinkedIn

hey@example.com.au

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