Here at Example, we connect people with culture.

About-Us-Header_1024x2
A little bit about us

Example is a brand experience and amplification agency founded in 2016 by industry leaders with eclectic backgrounds in client-side marketing, physical space creation, public relations, music, events and sponsorship. 

Example was inspired by a driving passion and love for what we do -  elevating brands to a higher status and leading others to discover new experiences.

Our purpose is to work with brands to bring joy, enrich lives, bond communities and create a better world. We believe in this so much that it has formed the agency’s guiding values and is applied to everything we do.

One way we made this evident is that we even created our own brand experience Example House; embodying our work, philosophy and purpose built as third place for our staff, industry peers and friends.

OUR EXPERTISE
Cocktail
Food & Drink

Eating & drinking is in our DNA

Having clocked time in kitchens and behind bars, we understand hospitality. We’re experts at finding the stories that exist at the heart of food and drink brands, and take our insights from lived experiences. Our team are leaders in creating, launching and promoting Australia’s most talked about food and drink brands, hospitality groups, restaurants and bars. This isn’t just a job to us – it’s our calling.

See our work
Female in Peru
Travel

We live to go off-grid.

From criss-crossing continents to hotel stays in urban hotspots, our team have extensive experience promoting some of the most recognisable travel brands and sought-after destinations. We know not just how to attract prospective travellers, but also how to engage trade partners and drive momentum right up until booking (and beyond).

See our work
Artist at Music festival
Entertainment

We rise above the noise.

Our team has a serious track record of promoting the most sought-after ticketed events and entertainment brands. Creating appetite appeal is what we do best; utilising our in-house creative, public relations and marketing experts to get bums on seats, feet through the door and presales smashing targets before anyone’s even strum a chord.

See our work
Yoga at Festival
Lifestyle

At the forefront of culture.

We make it our business to always be ahead of the cultural curve – at every touchpoint. This enables us to not only identify major trends and movements, but to start them for the brands we work with. Whether it be the latest fitness craze, innovative residential concepts, or the pure bliss of zenning-out, we’re well-primed to shift, elevate and amplify lifestyle brands and communication.

See our work
OUR CAPABILITIES

Strategy & Insights

Everything begins by connecting a brand or product truth to an insight into human behaviour and culture

  • Brand & Business Strategy
  • Brand & Product Campaigns
  • Marketing, Digital & Social Strategy
  • Brand Advocacy
  • Research

Creative & Brand Design

From big ideas and brave messages to crafted design, writing and experience development, we know that connecting with audiences through creative isn’t just important: it’s pivotal.

  • Campaign and idea development
  • Digital and Social Content
  • Experiential
  • Brand visual identity + collateral

Marketing & Communications

Our marketing approach is results-driven and finely choreographed to reach the right people, at the right place, at the right time.

  • Public Relations
  • Influencer Programmes
  • Social Media aid Advertising
  • Partnerships
  • Sales & Trade Representation

 

Development & Innovation

We bring vision to life in compelling, culture leading venue, precincts, experiences and products.  

  • Hospitality, venue + precinct concept development
  • Experience and environmental design
  • Product Development

Our Clients
Travel

Accor Hotels, Eurail, Marriott Hotels, Papua New Guinea Tourism, Peru Tourism.

Hospitality & Place

Australian Venue Co, Colonial Leisure Group, Condi Group, Harbord Hotel, Jamie Oliver, Locals Co, Merivale, Mirvac, Moelis Hotel Management, Sand Hill Rd Group, The Star, West HQ, Vicinity Shopping Centres

Lifestyle & Tech

Esquared, Hmlet, Getter, News Corp Australia, me&u, Pleasurebase, Sol Spa, Urban List.

Food & Drink

AACO, Brewdog, Chargrill Charlies, Diageo Spirits Portfolio, Grill’d, Jamie Oliver, Koko Black, Moet Hennessy, Nort Beer, Sydney Beer Co.

Entertainment

City2Surf, Good Food Month, Lost Paradise, Rolling Loud

Example acknowledges the traditional custodians of the land on which we work, and we recognise their continuing connection to land and culture.

Example House
69 Roslyn Street, Rushcutters Bay
Sydney, NSW 2011, Australia
+ 61 2 8322 4600

Example Studio
2 Scanlan Street, Fortitude Valley
Brisbane, QLD 4006, Australia
+61 7 2102 5904

You can follow us on:
Instagram   LinkedIn

hey@example.com.au

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