Account Director (PR), Brisbane, Australia

We build hospitality, lifestyle and entertainment brands, campaigns and experiences that lead culture.

Now in our fifth year, Example have created unique brand, marketing and PR campaigns that market themselves for clients including Diageo, Merivale, The Star, Brewdog, Koko Black, Marriott Hotels, Grill’d and Peru Tourism to name a few. We hold court in any medium where people are connecting and talking - in placemaking, PR, social, experiential, influencers, and partner relationships.

And we’re just getting started. We’re expanding our offering to create the Example World creator community, and Example Labs incubator for business opportunities from influencer brands. 

We’re looking for an Account Director to join our PR team and drive our key accounts on a full-time basis

What you’ll be doing

Lead selected accounts across our PR portfolio

• Develop and implement a broad range of integrated, strategic communication campaigns across all media platforms to drive publicity and increase brand awareness for clients
• Work collaboratively with media to develop pitches, angles and stories that deliver impressive results
• Drive quantitative and qualitative pieces of coverage for all clients
• Foster and nurture strong media relationships across food & drink, travel, entertainment and lifestyle broadcast, print and online publications / channels
• Oversee the creation of media assets including targeted media lists, press releases and news bulletins, photography briefs and event run-sheets, delegating to junior staff if necessary
• Measure and evaluate the success of campaigns and opportunities for future work

Offer our clients world-class service

• Utilise strong organisational and communication skills to keep track of multiple clients and client projects – lead all client WIP meetings / presentations, keeping clients regularly updated on projects (status, deadlines, deliverables and requirements) and providing guidance and recommendations, delegating project responsibilities when appropriate
• Strengthen client relationships and ensure Example is positioned as a trusted partner and extension of their business
• Anticipate client needs ahead of time – leverage all opportunities to increase services provided by Example
• Manage execution work for clients, ensuring all output harks back to our strategy and planning, keeping clients aligned with agreed directions
• Work closely with Department Heads to develop PR plans, using your knowledge of the client’s audience, industry and channels to ensure the work meets the brief
• Manage the creation of reports, campaign decks, critical paths and weekly reports for clients, delegating tasks to junior staff as necessary
• Confidently lead the presentation of campaign plans and reports to clients and stakeholders
• Manage external suppliers and third parties involved in the delivery of client work

Contribute to the development of strategy

• Work collaboratively with the Strategic Director and Department Heads to formulate insight-driven and forward-thinking PR strategies in order to help launch / reposition client brands, products and services
• Working collaboratively with the Strategic Director, take a lead on running the strategic process from discovery (conducting research, analysing data, running client workshops), to ideation (conducting internal brainstorms and using insights to rationalise and develop strategic recommendations), through to preparing strategy decks and delivering client presentations
• Contribute to agency-wide strategic thinking, fostering and championing an agency culture that is collaborative and integrated (no matter the client/brief)

Drive new business

• Provide support for agency growth and development of new business pipeline
• Work with the Example team to brainstorm ideas and develop proposals and presentations to acquire new clients and revenue opportunities
• Proactively seek new opportunities for Example, relevant to the agency’s areas of expertise

Grow our presence in Queensland

• We’ve identified a large opportunity for further work in Brisbane, the Gold Coast and wider Queensland and we’ll need your help to develop our footprint there

What you’ll bring

• Fluent and articulate English speaker, writer and editor with confident presentation skills (​mandatory requirement​)
• Proven track record in successfully managing multiple PR campaigns simultaneously
• Rigorous, detail-oriented and highly-organised approach to managing work and deadlines
• Minimum seven years’ experience working in a similar role
• Genuine passion and interest in marketing / communications for the hospitality, tourism, entertainment and lifestyle industry
• A natural talent for building relationships and collaborating with team members
• Impressive communication skills both internally and externally - you’ll be comfortable with giving constructive feedback and managing expectations over the phone and Zoom calls 
• Strong project management skills with a killer attention to detail
• Fun, friendly and supportive personality

What we’ll bring

• Financial Partnership: A competitive salary, uncapped bonus structure and fixed annual increases
• Flexible and independent working schedule - Everyone’s optimal work style is unique. We optimise for productivity and performance around our client and team collaboration needs, not time spent in an office. Help us build an optimal work environment that fits you as an individual.
• Holidays & Time Off - In order to be the best version of yourself, you need time to recharge. We offer flexible annual leave. Take time when you need it.
• A full slate of benefits - Including access to wellness classes, employee assistance programs, free lunch creative sessions and a state of the art office space ‘Example House’
• Paid training and professional development - Your leader will partner with you on establishing quarterly objectives that not only benefit the company but aid in your overall development as a leader in the industry.
• We know how to party - Look forward to fun team events and social activities in and out of our client venues. 

We take great pride in our company culture, and love working in a dynamic, ambitious and fun work environment. We see our success and growth as a partnership and believe that people thrive on trust, freedom and responsibility. We work collaboratively, share openly, don’t believe in long working hours, and know that taking a break or working from home can lead to better work. 

Example are committed to diversity and inclusion, and do not discriminate on the basis of race, gender, sexual orientation, age, religion, education, or disability status. 

Account Director (PR), Sydney, Australia

We build hospitality, lifestyle and entertainment brands, campaigns and experiences that lead culture.

Now in our fifth year, Example have created unique brand, marketing and PR campaigns that market themselves for clients including Diageo, Merivale, The Star, Brewdog, Koko Black, Marriott Hotels, Grill’d and Peru Tourism to name a few. We hold court in any medium where people are connecting and talking - in placemaking, PR, social, experiential, influencers, and partner relationships.

And we’re just getting started. We’re expanding our offering to create the Example World creator community, and Example Labs incubator for business opportunities from influencer brands. 

We’re looking for an Account Director to join our PR team and drive our key accounts on a full-time basis.

What you’ll be doing

Lead selected accounts across our PR portfolio

• Develop and implement a broad range of integrated, strategic communication campaigns across all media platforms to drive publicity and increase brand awareness for clients
• Work collaboratively with media to develop pitches, angles and stories that deliver impressive results
• Drive quantitative and qualitative pieces of coverage for all clients
• Foster and nurture strong media relationships across food & drink, travel, entertainment and lifestyle broadcast, print and online publications / channels
• Oversee the creation of media assets including targeted media lists, press releases and news bulletins, photography briefs and event run-sheets, delegating to junior staff if necessary
• Measure and evaluate the success of campaigns and opportunities for future work

Offer our clients world-class service

• Utilise strong organisational and communication skills to keep track of multiple clients and client projects – lead all client WIP meetings / presentations, keeping clients regularly updated on projects (status, deadlines, deliverables and requirements) and providing guidance and recommendations, delegating project responsibilities when appropriate
• Strengthen client relationships and ensure Example is positioned as a trusted partner and extension of their business
• Anticipate client needs ahead of time – leverage all opportunities to increase services provided by Example
• Manage execution work for clients, ensuring all output harks back to our strategy and planning, keeping clients aligned with agreed directions
• Work closely with Department Heads to develop PR plans, using your knowledge of the client’s audience, industry and channels to ensure the work meets the brief
• Manage the creation of reports, campaign decks, critical paths and weekly reports for clients, delegating tasks to junior staff as necessary
• Confidently lead the presentation of campaign plans and reports to clients and stakeholders
• Manage external suppliers and third parties involved in the delivery of client work

Contribute to the development of strategy

• Work collaboratively with the Strategic Director and Department Heads to formulate insight-driven and forward-thinking PR strategies in order to help launch / reposition client brands, products and services
• Working collaboratively with the Strategic Director, take a lead on running the strategic process from discovery (conducting research, analysing data, running client workshops), to ideation (conducting internal brainstorms and using insights to rationalise and develop strategic recommendations), through to preparing strategy decks and delivering client presentations
• Contribute to agency-wide strategic thinking, fostering and championing an agency culture that is collaborative and integrated (no matter the client/brief)

Drive new business

• Provide support for agency growth and development of new business pipeline
• Work with the Example team to brainstorm ideas and develop proposals and presentations to acquire new clients and revenue opportunities
• Proactively seek new opportunities for Example, relevant to the agency’s areas of expertise

Drive new business 

• Provide support for agency growth and development of new business pipeline
• Work with the Example team to brainstorm ideas and develop proposals and presentations to acquire new clients and revenue opportunities
• Proactively seek new opportunities for Example, relevant to the agency’s areas of expertise

What you’ll bring

• Fluent and articulate English speaker, writer and editor with confident presentation skills (​mandatory requirement​)
• Proven track record in successfully managing multiple PR campaigns simultaneously
• Rigorous, detail-oriented and highly-organised approach to managing work and deadlines
• Minimum seven years’ experience working in a similar role
• Genuine passion and interest in marketing / communications for the hospitality, tourism, entertainment and lifestyle industry
• A natural talent for building relationships and collaborating with team members
• Impressive communication skills both internally and externally - you’ll be comfortable with giving constructive feedback and managing expectations over the phone and Zoom calls 
• Strong project management skills with a killer attention to detail
• Fun, friendly and supportive personality

What we’ll bring

• Financial Partnership: A competitive salary, uncapped bonus structure and fixed annual increases
• Flexible and independent working schedule - Everyone’s optimal work style is unique. We optimise for productivity and performance around our client and team collaboration needs, not time spent in an office. Help us build an optimal work environment that fits you as an individual.
• Holidays & Time Off - In order to be the best version of yourself, you need time to recharge. We offer flexible annual leave. Take time when you need it.
• A full slate of benefits - Including access to wellness classes, employee assistance programs, free lunch creative sessions and a state of the art office space ‘Example House’
• Paid training and professional development - Your leader will partner with you on establishing quarterly objectives that not only benefit the company but aid in your overall development as a leader in the industry.
• We know how to party - Look forward to fun team events and social activities in and out of our client venues. 

We take great pride in our company culture, and love working in a dynamic, ambitious and fun work environment. We see our success and growth as a partnership and believe that people thrive on trust, freedom and responsibility. We work collaboratively, share openly, don’t believe in long working hours, and know that taking a break or working from home can lead to better work. 

Example are committed to diversity and inclusion, and do not discriminate on the basis of race, gender, sexual orientation, age, religion, education, or disability status.

Senior Account Manager (PR), Sydney, Australia

We build hospitality, lifestyle and entertainment brands, campaigns and experiences that lead culture.

Now in our fifth year, Example have created unique brand, marketing and PR campaigns that market themselves for clients including Diageo, Merivale, The Star, Brewdog, Koko Black, Marriott Hotels, Grill’d and Peru Tourism to name a few. We hold court in any medium where people are connecting and talking - in placemaking, PR, social, experiential, influencers, and partner relationships.

And we’re just getting started. We’re expanding our offering to create the Example World creator community, and Example Labs incubator for business opportunities from influencer brands. 

We’re looking for a Senior Account Manager to join our PR team and take the lead in the execution of selected PR campaigns and retainers on a full-time basis.

What you’ll be doing

Lead on selected PR projects and retainers

• Develop and implement a broad range of integrated, strategic communication campaigns across all media platforms to drive publicity and increase brand awareness for clients
• Work collaboratively with media to develop pitches, angles and stories that deliver impressive results
• Drive quantitative and qualitative pieces of coverage for all clients
• Foster and nurture strong media relationships across food & drink, travel, entertainment and lifestyle broadcast, print and online publications / channels
• Source, brief and manage influencers to develop content opportunities
• Create media assets including targeted media lists, press releases and news bulletins, photography briefs and event run-sheets, delegating to junior staff if necessary
• Measure and evaluate the success of campaigns and opportunities for future work

Offer our clients world-class service

• Utilise strong organisational and communication skills to keep track of multiple clients and client projects – lead all client WIP meetings / presentations, keeping clients regularly updated on projects (status, deadlines, deliverables and requirements) and providing guidance and recommendations 
• Strengthen client relationships and ensure Example is positioned as a trusted partner and extension of their business
• Deliver execution work for clients, ensuring all output harks back to our strategy and planning, keeping clients aligned with agreed directions
• Work closely with Department Heads to input on PR plans
• Develop reports, campaign decks, critical paths and weekly reports for clients, delegating tasks to junior staff as necessary
• Confidently present campaign plans and reports to clients and stakeholders
• Achieve exceptional results for clients
• Manage, and help source (where required), external suppliers and third parties involved in the delivery of client work

Contribute to the development of strategy

• Work collaboratively with the Strategic Director and Department Heads to formulate insight-driven and forward-thinking PR strategies in order to help launch / reposition client brands, products and services
• Contribute to agency-wide strategic thinking, fostering and championing an agency culture that is collaborative and integrated (no matter the client/brief)

Drive new business

• Provide support for agency growth and development of new business pipeline
• Work with the Example team to brainstorm ideas and develop proposals and presentations to acquire new clients and revenue opportunities
• Proactively seek new opportunities for Example, relevant to the agency’s areas of expertise

What you’ll bring

• Fluent and articulate English speaker, writer and editor with confident presentation skills (​mandatory requirement​)
• Proven track record in successfully managing multiple PR campaigns simultaneously
• Rigorous, detail-oriented and highly-organised approach to managing work and deadlines
• Minimum five years’ experience working in a similar role
• Genuine passion and interest in marketing / communications for the hospitality, tourism, entertainment and lifestyle industry
• A natural talent for building relationships and collaborating with team members
• Impressive communication skills both internally and externally - you’ll be comfortable with giving constructive feedback and managing expectations over the phone and Zoom calls 
• Strong project management skills with a killer attention to detail
• Fun, friendly and supportive personality

What we’ll bring

• Financial Partnership: A competitive salary, uncapped bonus structure and fixed annual increases
• Flexible and independent working schedule - Everyone’s optimal work style is unique. We optimise for productivity and performance around our client and team collaboration needs, not time spent in an office. Help us build an optimal work environment that fits you as an individual.
• Holidays & Time Off - In order to be the best version of yourself, you need time to recharge. We offer flexible annual leave. Take time when you need it.
• A full slate of benefits - Including access to wellness classes, employee assistance programs, free lunch creative sessions and a state of the art office space ‘Example House’
• Paid training and professional development - Your leader will partner with you on establishing quarterly objectives that not only benefit the company but aid in your overall development as a leader in the industry.
• We know how to party - Look forward to fun team events and social activities in and out of our client venues. 

We take great pride in our company culture, and love working in a dynamic, ambitious and fun work environment. We see our success and growth as a partnership and believe that people thrive on trust, freedom and responsibility. We work collaboratively, share openly, don’t believe in long working hours, and know that taking a break or working from home can lead to better work. 

Example are committed to diversity and inclusion, and do not discriminate on the basis of race, gender, sexual orientation, age, religion, education, or disability status. 

Account Manager (PR), Sydney, Australia

We build hospitality, lifestyle and entertainment brands, campaigns and experiences that lead culture.

Now in our fifth year, Example have created unique brand, marketing and PR campaigns that market themselves for clients including Diageo, Merivale, The Star, Brewdog, Koko Black, Marriott Hotels, Grill’d and Peru Tourism to name a few. We hold court in any medium where people are connecting and talking - in placemaking, PR, social, experiential, influencers, and partner relationships.

And we’re just getting started. We’re expanding our offering to create the Example World creator community, and Example Labs incubator for business opportunities from influencer brands. 

We’re looking for an Account Manager to join our PR team and assist in the execution of selected PR campaigns and retainers on a full-time basis.

What you’ll be doing

Make your mark on PR projects and retainers

• Implement a broad range of integrated, strategic communication campaigns across all media platforms to drive publicity and increase brand awareness for clients
• Work collaboratively with media to develop pitches, angles and stories that deliver impressive results
• Source, brief and manage influencers to develop content opportunities
• Drive quantitative and qualitative pieces of coverage for all clients
• Foster and nurture strong media relationships across food & drink, travel, entertainment and lifestyle broadcast, print and online publications / channels
• Create media assets including targeted media lists, press releases and news bulletins, photography briefs and event run-sheets, delegating to junior staff if necessary
• Measure and evaluate the success of campaigns and opportunities for future work

Offer our clients world-class service

• Utilise strong organisational and communication skills to keep track of clients and client projects – keeping clients regularly updated on projects (status, deadlines, deliverables and requirements) and providing guidance and recommendations 
• Strengthen client relationships and ensure Example is positioned as a trusted partner and extension of their business
• Anticipate client needs ahead of time – leverage all opportunities to increase services provided by Example
• Deliver execution work for clients, ensuring all output harks back to our strategy and planning, keeping clients aligned with agreed directions
• Be the point-of-contact for designated clients, providing guidance and recommendations 
• Develop reports, campaign decks, critical paths and weekly reports for clients
• Achieve exceptional results for clients
• Manage, and help source (where required), external suppliers and third parties involved in the delivery of client work

Flex your strategic chops

• Contribute to agency-wide strategic thinking, fostering and championing an agency culture that is collaborative and integrated (no matter the client/brief)

Drive new business 

• Provide support for agency growth and development of new business pipeline
• Work with the Example team to brainstorm ideas and develop proposals and presentations to acquire new clients and revenue opportunities
• Proactively seek new opportunities for Example, relevant to the agency’s areas of expertise

What you’ll bring

• Fluent and articulate English speaker, writer and editor with confident presentation skills (​mandatory requirement​)
• Proven track record in successfully managing multiple PR campaigns simultaneously
• Rigorous, detail-oriented and highly-organised approach to managing work and deadlines
• 3-4 years experience, minimum one year experience working in a similar role
• Genuine passion and interest in marketing / communications for the hospitality, tourism, entertainment and lifestyle industry
• A natural talent for building relationships and collaborating with team members
• Impressive communication skills both internally and externally - you’ll be comfortable with giving constructive feedback and managing expectations over the phone and Zoom calls 
• Strong project management skills with a killer attention to detail
• Fun, friendly and supportive personality

What we’ll bring

• Financial Partnership: A competitive salary, uncapped bonus structure and fixed annual increases
• Flexible and independent working schedule - Everyone’s optimal work style is unique. We optimise for productivity and performance around our client and team collaboration needs, not time spent in an office. Help us build an optimal work environment that fits you as an individual.
• Holidays & Time Off - In order to be the best version of yourself, you need time to recharge. We offer flexible annual leave. Take time when you need it.
• A full slate of benefits - Including access to wellness classes, employee assistance programs, free lunch creative sessions and a state of the art office space ‘Example House’
• Paid training and professional development - Your leader will partner with you on establishing quarterly objectives that not only benefit the company but aid in your overall development as a leader in the industry.
• We know how to party - Look forward to fun team events and social activities in and out of our client venues. 

We take great pride in our company culture, and love working in a dynamic, ambitious and fun work environment. We see our success and growth as a partnership and believe that people thrive on trust, freedom and responsibility. We work collaboratively, share openly, don’t believe in long working hours, and know that taking a break or working from home can lead to better work. 

Example are committed to diversity and inclusion, and do not discriminate on the basis of race, gender, sexual orientation, age, religion, education, or disability status.

Influencer Marketing Manager - Sydney, Australia

We build hospitality, lifestyle and entertainment brands, campaigns and experiences that lead culture.

Now in our fifth year, Example have created unique brand, marketing and PR campaigns that market themselves for clients including Diageo, Merivale, The Star, Brewdog, Koko Black, Marriott Hotels, Grill’d and Peru Tourism to name a few. We hold court in any medium where people are connecting and talking - in placemaking, PR, social, experiential, influencers, and partner relationships.

And we’re just getting started. We’re expanding our offering to create the Example World creator community, and Example Labs incubator for business opportunities from influencer brands. 

We’re looking for an Influencer Marketing Manager to lead the development and implementation of our influencer campaigns and programs on a full-time basis. You’ll be in charge of strategising influencer campaigns and building and maintaining relationships with our influencers, while scaling our existing client business and offering in order to position us as the industry leader in influencer marketing.

What you’ll be doing

Develop and execute influencer programs for clients

• Develop authentic and culturally progressive strategies and planning that drive reach and engagement, with measurable goals and objectives
• Identify relevant influencers and conduct outreach
• Work with clients and internal teams to produce paid influencer campaigns, including briefings, contract negotiations, plus managing deliverables, content creation approvals and reporting

Lead in-agency knowledge of influencers and social trends

• Continually grow and own our influencer database to assist team members and clients
• Build and maintain meaningful relationships with talent and managers
• Stay on the pulse of trending topics, current cultural movements, styles of content and new platforms

Work with the wider team to grow our social offering

• Develop a structure for our influencer marketing program and positioning
• Optimise our influencer processes and systems to operate more effectively at scale
• Work closely with the Account Service and New Business teams to drive opportunities
• Lead and manage staff in the growing social team

Inform digital marketing on a broader scale

• Lead the social channels for the Example brand
• Liaise with digital media buying partners and manage live campaigns to maximise effectiveness
• Ensure maximum visibility for influencer content and assets through end-use content planning

What you’ll bring

• 4+ years experience in influencer planning and execution for clients
• An obsessive passion for social media and influencer ecosystems and platforms. You understand Clubhouse and TikTok subcultures, you know how WeChat and Raya work, what cross platforming is, and the monumental difference between a 27 year old and 19 year old’s social interests.
• A natural talent for building relationships and collaborating with team members
• Impressive communication skills both internally and externally - you’ll be comfortable with giving constructive feedback and managing expectations over the phone and Zoom calls 
• Strong project management skills with a killer attention to detail
• Confidence in working with influencer and content management tools; influencer search tools and platforms; and social listening tools and reporting

What we’ll bring

• Financial Partnership: A competitive salary, uncapped bonus structure and fixed annual increases
• Flexible and independent working schedule - Everyone’s optimal work style is unique. We optimise for productivity and performance around our client and team collaboration needs, not time spent in an office. Help us build an optimal work environment that fits you as an individual.
• Holidays & Time Off - In order to be the best version of yourself, you need time to recharge. We offer flexible annual leave. Take time when you need it.
• A full slate of benefits - Including access to wellness classes, employee assistance programs, free lunch creative sessions and a state of the art office space ‘Example House’
• Paid training and professional development - Your leader will partner with you on establishing quarterly objectives that not only benefit the company but aid in your overall development as a leader in the industry.
• We know how to party - Look forward to fun team events and social activities in and out of our client venues. 

We take great pride in our company culture, and love working in a dynamic, ambitious and fun work environment. We see our success and growth as a partnership and believe that people thrive on trust, freedom and responsibility. We work collaboratively, share openly, don’t believe in long working hours, and know that taking a break or working from home can lead to better work. 

Example are committed to diversity and inclusion, and do not discriminate on the basis of race, gender, sexual orientation, age, religion, education, or disability status.