About the role:

This role is a freelance position that we can call upon for different projects. 

As part of our creative team, we want you to champion big ideas and maintain the high standard of copywriting.

Working our eclectic and talented team, you’ll be working across a range of brand positioning and strategy, creative campaign ideation, marketing messaging and editorial tasks across multiple channels on a day-to-day basis.

Our culture is very hands-on, fast paced and creative. You need to be able to write long and short form copy across all manner of subjects – think big ideas, brand stories, positioning statements, tone of voice, headlines, taglines, social media captions, and everything in between.

Your roles and responsibilities:

• Working closely with our Head of Creative on big brand and campaign ideas, messaging, tone of voice
• Working also with our Marketing and PR teams to translate client briefs and creative strategy into original ideas
• To have a passion for storytelling and appreciate the importance of this to brand experience
• Communicating strong rationale for your concepts and the ability to translate your ideas into presentations suitable for client pitches, in an organised and interesting manner
• Strong communication skills, clearly able to communicate work internally and to clients, written and verbal
• Owning jobs from start to finish
• Ability to manage multiple projects and your own time, on time and in budget
• Ability to deduct value propositions, vision statements and develop ideas around key themes for brands and campaigns
• Ownership of brand naming workshops and distilling into strong brand name territories, backed with extensive research and strong rationales
• Copywriting across all launch and ongoing campaign collateral including press ads, hero brochures, DMs and eDMs and microsites, amongst others (short and long form copy) consistently with clients’ style guides and to suit a range of audiences
• Developing PR story angles and writing beautiful and thoughtful pieces, headlines, short form and long form, online and in print
• Proofreading creative and client comms
• Developing pitch responses, proposals and presentations
• Briefing and project managing any content development suppliers for supporting photography and videography requirements

Your Skills and Experience

• 5+ years in a similar creative role
• Proven conceptual ability for original ideas across brand, campaigns and editorial
• Past experience in and aptitude for writing long copy
• Seasoned experience working in a creative agency environment
• Ability to work collaboratively, yet independently where required
• Self-motivated and proactive thinker
• Proficiency in tender submission writing
• Attention to detail
• A passion for and awareness of Sydney’s food, drink, lifestyle, travel and entertainment industries

What we offer

• Killer office culture – one that’s inspiring, supportive, flexible and fun.
• Clients you’ll boast to your mates about – work alongside cutting edge food & beverage, travel and entertainment businesses.
• Flexibility – start/finish earlier or later if it suits you, work from home when needed or perch yourself at a cafe to brainstorm. We don’t chain anyone to their desk.
• Treats – monthly team outings, half-yearly staff parties, as well as the opportunity to earn annual bonus payments.
• Career development – mentoring and skills-based training to supercharge your career, helping you to grow with Example.
• Open feedback – senior leaders available on request to discuss and provide constructive feedback on performance and goals.

Sound like you?

If it does, we’d love to hear from you. Send us your cover letter, CV and portfolio of conceptual and editorial work to hey@weareexample.com.au

Check out our Instagram to see what we’ve been up to lately! https://www.instagram.com/weareexample/