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Example House, 69 Roslyn Street
Rushcutters Bay, Sydney, NSW 2011, Australia
+61 2 8322 4600
Example Brisbane, 2 Scanlan Street
Fortitude Valley, Brisbane, QLD 4006, Australia
+61 7 2102 5904
Currently seeking
Full time
This is an exciting opportunity for an account executive with one or two years of experience who is looking to take the next step in their career. You will work closely with our PR and marketing teams to execute a variety of projects across a range of exciting clients.
Day to day you will...
Support the Specialist Team to deliver a range of PR, marketing, digital and content projects across a range of clients through administrational support including:
- Preparing WIP documentation, project trackers and presentation materials
- Ensuring WIP documentation is kept up to date
- Scheduling client meetings
- Developing campaign wrap-up reports
- Attending client brainstorms and providing creative ideas for responses to client briefs
- Setting up clients on Meltwater
Support PR Specialists in the implementation of a broad range of strategic communication campaigns across all media platforms to drive publicity and increase brand awareness for clients through:
- Drafting press releases
- Executing always-on press office activity in line with signed off PR plans
- Crafting media lists and angles for selected client campaigns
- Managing the Example media database
- Proactively pitching new angles and stories for clients
- Coordinating media and influencer events for clients
- Scheduling and managing photoshoots and media opportunities
- Ideating on, sourcing suppliers for, building and distributing media kits
- Researching key trends across food and beverage, travel, entertainment, lifestyle, technology, broadcast and online and sharing with the wider team
Support Marketing Specialists in the implementation of a broad range of strategic marketing campaigns across all digital and traditional platforms through:
- Assisting with digital campaign activations (incl. copywriting)
- Assisting with digital campaign reporting
- Creating content calendars
Manage influencer engagement as part of broader PR campaigns through the following:
- Researching target influencers
- Approaching influencers and negotiating partnership opportunities in line with set budgets
- Managing influencer relationships and tracking all payments
- Owning and updating our influencer database
Work with the Example team to brainstorm ideas and develop proposals and presentations to acquire new clients and revenue opportunities.
Requirements (experience):
- Fluent and articulate English speaker, writer and editor with confident presentation skills (mandatory requirement)
- Proven track record in successfully managing multiple PR campaigns simultaneously
- Rigorous, detail-oriented and highly-organised approach to managing work and deadlines
- Minimum 2 years’ experience working in a similar role
- Genuine passion and interest in marketing / communications for the hospitality, tourism, entertainment and lifestyle industry
- Relentless in their quest to produce and deliver excellence (work output and results)
- Rigorous, detail-oriented and highly-organised approach to managing work and deadlines
- Proactive self-starter while also being a team player
- Fun, friendly and supportive personality
ABOUT EXAMPLE: WE CREATE JOY TO ENRICH LIVES
Why?
We believe modern status comes from leading others to new experiences. Experiences that enrich lives and bond communities. Audiences around Australia crave this, and so do we.
So
We help brands create and amplify meaningful experiences in the realms of food & drink, travel, entertainment and lifestyle. It’s our unique alchemy of insight, strategy, creativity and connections that allows our team to uncover hidden truths, craft narratives, fine-tune identities and create work that defines culture and status.
Also
We think you should check out our agency home (ExampleHouse.com.au). It's also our own state of the art creative co-working habitat for our friends in the industry, and clients alike to come in, collaborate and share ideas.
We're looking for Trend Researcher to join the Example team in Sydney (or remote in Australia). We love diverse experience, so you may have worked as an editorial director, trends forecaster, strategist or journalist.
Responsibilities
- Delivering relevant, high quality insights from consumer, market and cultural research across emerging hospitality, food, drink and travel behaviours
- Supporting and collaborating with the team on primary and secondary research for both client projects, thought leadership and new business activities
- Identifying key themes and trends from research to form clear and actionable analysis and recommendations
- Producing impactful, high quality and insightful reports, white papers, presentations and visual materials for workshops, publishing and clients
- Own research projects from end-to-end for both qualitative and quantitative research, including planning, execution, fielding, and analysis
- Think creatively to develop an effective research plan to answer critical business questions and drive strategy
- Develop, publish and manage content and community
- Play an active role in project management and admin tasks
Requirements
- 5+ years experience in research for consumer/brand/ marketing/product development, retail, consumer or communications industry
- Able to demonstrate time management, prioritisation and multi-tasking skills
- Excellent research, analytical skills and writing ability
- A passion for what's new, what's emerging, what's happening culturally both globally and locally
- A desire to uncover the unique and shape culture and creative briefs with exciting, provocative insights
- in-depth knowledge of the current competitive market place and understanding of all relevant categories (hospitality, food, drink, technology, lifestyle)
About Example
WE CREATE JOY TO ENRICH LIVES
Why?
We believe modern status comes from leading others to new experiences. Experiences that enrich lives and bond communities. Audiences around Australia crave this, and so do we.
So
We help brands create and amplify meaningful experiences in the realms of food & drink, travel, entertainment and lifestyle. It’s our unique alchemy of insight, strategy, creativity and connections that allows our team to uncover hidden truths, craft narratives, fine-tune identities and create work that defines culture and status.
Also
We think you should check out our agency home (ExampleHouse.com.au). It's also our own state of the art creative co-working place for our friends in the industry, and clients alike to come in, collaborate and share ideas.
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