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Example House, 69 Roslyn Street
Rushcutters Bay, Sydney, NSW 2011, Australia
+61 2 8322 4600

Example Brisbane, 2 Scanlan Street
Fortitude Valley, Brisbane, QLD 4006, Australia
+61 7 2102 5904

hey@example.com.au

Currently seeking

PR Senior Account Manager

We're looking for a Senior PR Account Manager to join the Example team in Sydney. A client services gun with extensive experience in food, drink, travel, lifestyle and entertainment PR? We want to hear from you!

We build hospitality, lifestyle and entertainment brands, campaigns and experiences that lead culture.

Now in our fifth year, Example has created unique brand, marketing and PR campaigns that market themselves for clients including Diageo, Merivale, The Star, Brewdog, Koko Black, Marriott Hotels, Grill’d and Peru Tourism to name a few. We hold court in any medium where people are connecting and talking - in placemaking, PR, social, experiential, influencers, and partner relationships.

And we’re just getting started. We’re expanding our offering to create the Example World creator community, and Example Labs incubator for business opportunities from influencer brands.

We’re looking for a Senior Account Manager to join our PR team and take the lead in the execution of selected PR campaigns and retainers on a full-time basis.

What you’ll be doing

Lead on selected PR projects and retainers

  • Develop and implement a broad range of integrated, strategic communication campaigns across all media platforms to drive publicity and increase brand awareness for clients
  • Work collaboratively with media to develop pitches, angles and stories that deliver impressive results
  • Drive quantitative and qualitative pieces of coverage for all clients
  • Foster and nurture strong media relationships across food & drink, travel, entertainment and lifestyle broadcast, print and online publications / channels
  • Source, brief and manage influencers to develop content opportunities
  • Create media assets including targeted media lists, press releases and news bulletins, photography briefs and event run-sheets, delegating to junior staff if necessary
  • Measure and evaluate the success of campaigns and opportunities for future work

Offer our clients world-class service

  • Utilise strong organisational and communication skills to keep track of multiple clients and client projects – lead all client WIP meetings / presentations, keeping clients regularly updated on projects (status, deadlines, deliverables and requirements) and providing guidance and recommendations
  • Strengthen client relationships and ensure Example is positioned as a trusted partner and extension of their business
  • Deliver execution work for clients, ensuring all output harks back to our strategy and planning, keeping clients aligned with agreed directions
  • Work closely with Department Heads to input on PR plans
  • Develop reports, campaign decks, critical paths and weekly reports for clients, delegating tasks to junior staff as necessary
  • Confidently present campaign plans and reports to clients and stakeholders
  • Achieve exceptional results for clients
  • Manage, and help source (where required), external suppliers and third parties involved in the delivery of client work

Contribute to the development of strategy

  • Work collaboratively with the Strategic Director and Department Heads to formulate insight-driven and forward-thinking PR strategies in order to help launch / reposition client brands, products and services
  • Contribute to agency-wide strategic thinking, fostering and championing an agency culture that is collaborative and integrated (no matter the client/brief)

Drive new business

  • Provide support for agency growth and development of new business pipeline
  • Work with the Example team to brainstorm ideas and develop proposals and presentations to acquire new clients and revenue opportunities
  • Proactively seek new opportunities for Example, relevant to the agency’s areas of expertise

What you’ll bring

  • Fluent and articulate English speaker, writer and editor with confident presentation skills (​mandatory requirement​)
  • Proven track record in successfully managing multiple PR campaigns simultaneously
  • Rigorous, detail-oriented and highly-organised approach to managing work and deadlines
  • Minimum five years’ experience working in a similar role
  • Genuine passion and interest in marketing / communications for the hospitality, tourism, entertainment and lifestyle industry
  • A natural talent for building relationships and collaborating with team members
  • Impressive communication skills both internally and externally - you’ll be comfortable with giving constructive feedback and managing expectations over the phone and Zoom calls
  • Strong project management skills with a killer attention to detail
  • Fun, friendly and supportive personality

What we’ll bring

  • Competitive salary, with a target bonus and impressive benefits package
  • Flexible working arrangements
  • Wellness programs like yoga, EAP and other initiatives
  • Paid training, tuition and mentoring programs to support your development

We take great pride in our company culture and love working in a dynamic, ambitious and fun work environment. We see our success and growth as a partnership and believe that people thrive on trust, freedom and responsibility. We work collaboratively, share openly, don’t believe in long working hours, and know that taking a break or working from home can lead to better work.

Example is committed to diversity and inclusion, and do not discriminate on the basis of race, gender, sexual orientation, age, religion, education, or disability status.

PR Account Manager

We're looking for a PR Account Manager to join the Example team. A PR gun who has established relationships and a passion for restaurants, beverages, culture and entertainment.

We build hospitality, lifestyle and entertainment brands, campaigns and experiences that lead culture.

Now in our fifth year, Example has created unique brand, marketing and PR campaigns that market themselves for clients including Diageo, Merivale, The Star, Brewdog, Koko Black, Marriott Hotels, Grill’d and Peru Tourism to name a few. We hold court in any medium where people are connecting and talking - in placemaking, PR, social, experiential, influencers, and partner relationships.

And we’re just getting started. We’re expanding our offering to create the Example World creator community, and Example Labs incubator for business opportunities from influencer brands. 

We’re looking for a PR Account Manager to join our PR team and take the lead in the execution of selected PR campaigns and retainers on a full-time basis.

What you’ll be doing

Lead on selected PR projects and retainers

  • Develop and implement a broad range of integrated, strategic communication campaigns across all media platforms to drive publicity and increase brand awareness for clients
  • Work collaboratively with media to develop pitches, angles and stories that deliver impressive results
  • Drive quantitative and qualitative pieces of coverage for all clients
  • Foster and nurture strong media relationships across food & drink, travel, entertainment and lifestyle broadcast, print and online publications / channels
  • Source, brief and manage influencers to develop content opportunities
  • Create media assets including targeted media lists, press releases and news bulletins, photography briefs and event run-sheets, delegating to junior staff if necessary
  • Measure and evaluate the success of campaigns and opportunities for future work

 

Offer our clients world-class service

  • Utilise strong organisational and communication skills to keep track of multiple clients and client projects – lead all client WIP meetings / presentations, keeping clients regularly updated on projects (status, deadlines, deliverables and requirements) and providing guidance and recommendations 
  • Strengthen client relationships and ensure Example is positioned as a trusted partner and extension of their business
  • Deliver execution work for clients, ensuring all output harks back to our strategy and planning, keeping clients aligned with agreed directions
  • Work closely with Department Heads to input on PR plans
  • Develop reports, campaign decks, critical paths and weekly reports for clients, delegating tasks to junior staff as necessary
  • Confidently present campaign plans and reports to clients and stakeholders
  • Achieve exceptional results for clients
  • Manage, and help source (where required), external suppliers and third parties involved in the delivery of client work

Contribute to the development of strategy

  • Work collaboratively with the Strategic Director and Department Heads to formulate insight-driven and forward-thinking PR strategies in order to help launch / reposition client brands, products and services
  • Contribute to agency-wide strategic thinking, fostering and championing an agency culture that is collaborative and integrated (no matter the client/brief)

What you’ll bring

  • Fluent and articulate English speaker, writer and editor with confident presentation skills (​mandatory requirement​)
  • Proven track record in successfully managing multiple PR campaigns simultaneously
  • Rigorous, detail-oriented and highly-organised approach to managing work and deadlines
  • Minimum two years’ experience working in a similar role
  • Genuine passion and interest in marketing / communications for the hospitality, tourism, entertainment and lifestyle industry
  • A natural talent for building relationships and collaborating with team members
  • Impressive communication skills both internally and externally - you’ll be comfortable with giving constructive feedback and managing expectations over the phone and Zoom calls 
  • Strong project management skills with a killer attention to detail
  • Fun, friendly and supportive personality

What we’ll bring

  • Financial Partnership: A competitive salary, uncapped bonus structure and fixed annual increases
  • Flexible and independent working schedule - Everyone’s optimal work style is unique. We optimise for productivity and performance around our client and team collaboration needs, not time spent in an office. Help us build an optimal work environment that fits you as an individual.
  • Holidays & Time Off - In order to be the best version of yourself, you need time to recharge. We offer flexible annual leave. Take time when you need it.
  • A full slate of benefits - Including access to wellness classes, employee assistance programs, free lunch creative sessions and a state of the art office space ‘Example House
  • Paid training and professional development - Your leader will partner with you on establishing quarterly objectives that not only benefit the company but aid in your overall development as a leader in the industry.
  • We know how to party - Look forward to fun team events and social activities in and out of our client venues. 

We take great pride in our company culture, and love working in a dynamic, ambitious and fun work environment. We see our success and growth as a partnership and believe that people thrive on trust, freedom and responsibility. We work collaboratively, share openly, don’t believe in long working hours, and know that taking a break or working from home can lead to better work. 

Example are committed to diversity and inclusion, and do not discriminate on the basis of race, gender, sexual orientation, age, religion, education, or disability status. 

Only Shortlisted candidates will be contacted. Thank you agencies, but we’ve got this one!

Art Director

We’re looking for a conceptual Art Director with design skills to create some killer communications campaigns, plus guide look and feel across all our clients, on a full-time basis. 

Art Director - Sydney, Australia

We build hospitality, lifestyle and entertainment brands, campaigns and experiences that lead culture.

Now in our fifth year, Example have created unique brand, PR and communications campaigns that market themselves for clients including Diageo, Merivale, Grill’d, Koko Black, The Star, Brewdog and Peru Tourism to name a few. We hold court in any medium where people are connecting and talking - in experiential, placemaking, PR, social, influencers, and the creator economy. 

And we’re just getting started. We’re expanding our offering to create the Example World creator community, and Example Labs incubator for business opportunities from influencer brands. 

We’re looking for a conceptual Art Director with design skills to create some killer communications campaigns, plus guide look and feel across all our clients, on a full-time basis. 

Conceptually, you’re interested in campaigns that are rebellious, subversive, bold and compelling. You want to create progressive work that is part of pop culture, and create a dialogue with consumers or influence opinion. You get that everything - from music clips to water-filled sneakers - is a channel, and want to make ideas that generate their own headlines, attention, and reshares on TikTok. (And maybe you feel that advertising agencies are a bit too traditional and constrained to do this.)

Example is where you can make work that’s different. 

What you’ll be doing

Working alongside a copywriter, and reporting to the Creative Director and Chief Creative Officer, you’ll be responsible for creating campaigns from concept through to execution, across all our clients and brands, in a fast-paced environment. 

Concept, develop, and execute campaign ideas

  • Ideate insightful, bold and culturally progressive campaigns, stunts, social posts and placemaking concepts that drive earned reach and engagement, using feedback from the team to hone your ideas, reviewing closely with the Creative Director to make them a reality
  • Sell in ideas through presentation decks and idea boards, presenting them to clients

Lead and be the guardian of our clients’ brand look and feel

  • Continually push and elevate the visual aesthetic of all our work to remain culturally relevant and cutting edge
  • Follow style guidelines and create new guides, under the guidance of our creative director
  • Lead the aesthetic of Example House and Example World
  • Work closely with the Creative Producer and third party suppliers including talent, photographers and directors to oversee execution of all creative assets

Design visual elements for the agency and clients

  • Design and execute materials from proposal presentations to concept boards, campaign material, key assets, event collateral, media kits and social media assets 

What you’ll bring

  • A killer eye, and an on-trend understanding of design, current cultural movements, styles of content and new platforms. 
  • Strong conceptual thinking with an inherent understanding of viral and earned/shareable ideas, demonstrated in a portfolio of conceptual work.
  • 3-5 years agency (or similar) experience in a conceptual role.
  • Excellent skills in Adobe CS including Photoshop, Illustrator and InDesign on a Mac OSX platform.
  • A high level of attention to detail.
  • Teams that fit the criteria matching our Copywriter role are encouraged to apply. 

What we’ll bring

  • Competitive salary, with a target bonus and impressive benefits package
  • Flexible working arrangements
  • Wellness programs like yoga, Employee Assistance Programs and other initiatives
  • Paid training, tuition and mentoring programs to support your development

We take great pride in our company culture, and love working in a dynamic, ambitious and fun work environment. We see our success and growth as a partnership and believe that people thrive on trust, freedom and responsibility. We work collaboratively, share openly, don’t believe in long working hours, and know that taking a break or working from home can lead to better work. 

Example are committed to diversity and inclusion, and do not discriminate on the basis of race, gender, sexual orientation, age, religion, education, or disability status. 

Strategic Planner

We're looking for a Strategic Planner to work with our Head of Strategy & Planning to develop/oversee the delivery of insightful brand strategies, marketing strategies and marketing plans

We build hospitality, lifestyle and entertainment brands, campaigns and experiences that lead culture.

Now in our fifth year, Example have created unique PR and communications campaigns that market themselves for clients including Diageo, The Star, QVB, The Strand, The Galeries, Koko Black, Grill’d and Merivale. We hold court in any medium where people are connecting and talking - in placemaking, PR, social, experiential, influencers, and media relationships.

And we’re just getting started. We’re expanding our offering to create the Example World creator community, and Example Labs incubator for business opportunities creating our own brands. 

This is an exciting and integral role within Example; one which will see you work across most of the agency’s clients and participate and drive strategy and planning work output. 

You will be part of a team developing brand, marketing, communication and creative campaign strategies and plans for clients, as well as market and industry reports, and Example-branded white-papers to support new business and show the agency’s knowledge and leadership. 

 

Day-to-day you will:

  • Work with our Head of Strategy & Planning to develop/oversee the delivery of insightful brand strategies, marketing strategies and marketing plans
  • Work with our Creative Director to develop/oversee the delivery of strategy-aligned creative executional ideas

Strategy & Planning:

  • Work closely with our Head of Strategy & Planning (and/or freelance strategists or planners when required) to collate research, run workshops and focus groups, and formulate insight-driven, bespoke and forward-thinking brand and marketing strategies and plans for clients
  • Work closely with our Creative Director (and/or freelance creatives when required) to develop creative and executional briefs informed by strategy, ideate new marketing & communications executional activities and campaigns (using strategic foundations to rationalise recommendations), and prepare all necessary planning documentation (including timelines, critical paths, budgets, requirements scopes and resourcing allocations)
  • Work closely with our PR Specialists to input marketing recommendations into communication plans, and/or to input communication recommendations into marketing plans

What you’ll bring

  • 4+ years experience working in a similar strategy and planning role 
  • Comprehensive understanding of marketing channels 
  • Fluent and articulate English speaker and writer, and confident presenter (mandatory requirement)
  • Rigorous, detail-oriented and highly-organised approach to managing work and deadlines
  • Relentless quest to produce and deliver excellence (work output and results)
  • Proactive self-starter while also being a team player
  • Fun, friendly and supportive personality

What we’ll bring

  • Competitive salary, with a target bonus and impressive benefits package
  • Flexible working arrangements
  • Wellness programs like yoga, EAP and other initiatives
  • Paid training, tuition and mentoring programs to support your development

We take great pride in our company culture, and love working in a dynamic, ambitious and fun work environment. We see our success and growth as a partnership and believe that people thrive on trust, freedom and responsibility. We work collaboratively, share openly, don’t believe in long working hours, and know that taking a break or working from home can lead to better work. 

Example are committed to diversity and inclusion, and do not discriminate on the basis of race, gender, sexual orientation, age, religion, education, or disability status. 

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Example acknowledges the traditional custodians of the land on which we work, and we recognise their continuing connection to land and culture.

Example House
69 Roslyn Street, Rushcutters Bay
Sydney, NSW 2011, Australia
+ 61 2 8322 4600

Example Studio
2 Scanlan Street, Fortitude Valley
Brisbane, QLD 4006, Australia
+61 7 2102 5904

You can follow us on:
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hey@example.com.au

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