Bringing to-life Summer cocktails and culinary experiences

Australian Venue Co (AVC) is a world-class hospitality group with more than 150 venues nationwide.

Food offering at The Rook
Brief.

Example was engaged to raise awareness of AVC’s four summer venue activations in Sydney, utilising PR to drive footfall and position each venue as the place to be during the summer months.

Solution.

Example created storytelling moments and implemented engaging PR tactics to entice media, hook the consumer in, and highlight each individual venue’s experience to keep AVC at the forefront during the summer months.

The four activations included a DIY bottomless frosé bar at Untied; a Margarita Mansion featuring Mexican cabanas, limited edition drinks menu and guac cart at Bungalow 8; the return of the hugely successful Aperol Fountain at The Winery; and two seperate transformations at The Rook including a Japanese inspired Cherry Blossom Garden.

To deliver on the objectives, Example developed multiple consumer press office announcements to launch the individual summer activations, generating maximum buzz and hype to draw in new customers. To complement the announcements, fresh and enticing imagery was taken to showcase the activations and draw in the reader visually.

To further share the individual stories and offering, each venue partnered with influencers and content creators, creating a buzz and momentum on social media.

Frozen cocktails at Untied
Lolly dispenser at Untied
Cocktail tap at the Winery
Cocktail tap at the Winery
HOSTED EVENTS
K+
EARNED MEDIA VALUE
PIECES OF MEDIA COVERAGE
M+
AUDIENCE REACH
Food offering at Bungalow8
Food offering at Bungalow8

“Frosé Your Way at Untied became our single most successful summer launch across any AVC venue - ever. We’ve had constant sold out bookings since our media launch and are extending the offering yet again"

 Brittany King, AVC Regional Marketing Manager NSW

Example acknowledges the traditional custodians of the land on which we work, and we recognise their continuing connection to land and culture.

Example House
69 Roslyn Street, Rushcutters Bay
Sydney, NSW 2011, Australia
+ 61 2 8322 4600

Example Studio
2 Scanlan Street, Fortitude Valley
Brisbane, QLD 4006, Australia
+61 7 2102 5904

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hey@example.com.au

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