Transforming AVC’s Sydney venues into the ultimate Winter Wonderland

Australian Venue Co (AVC) is a world-class hospitality group with more than 150 venues nationwide.

Topdown shot of pizzas on a table
Brief.

Example was engaged to develop and create four unique and compelling brand activations at AVC’s top Sydney venues, designed to drive footfall and increase sales during the winter months. Additionally we were scoped to manage a strategic PR campaign to promote the four activitations and venues.

Solution.

Example created and installed four Instagram-worthy and immersive winter zones, including a bohemian winter glamping wonderland at The Winery; a hot gin rooftop experience at The Rook; and apres ski zones at  Bungalow 8 and Untied, complete with ski chalet and igloo seating areas from which to watch the lights of Vivid.

To ensure the activations were brought to-life visually for media and social media outlets, Example also managed content creation, including partnering with influencers and content creators to capture FOMO-inducing shots. This was all supported by in-venue hosting experiences for target media and influencers, as well as a proactive press office to drive mass media coverage for all four venues.

Drinks at Untied
Seating at The Rook
Teacup cocktail at The Rook
A teepee at The Winery
Food offering from The Winery
HOSTED EVENTS
HOSTED MEDIA & INFLUENCERS
PIECES OF MEDIA COVERAGE SECURED
M+
AUDIENCE REACH
Igloos at Cargo Bar
Food offering from Cargo Bar

Example acknowledges the traditional custodians of the land on which we work, and we recognise their continuing connection to land and culture.

Example House
69 Roslyn Street, Rushcutters Bay
Sydney, NSW 2011, Australia
+ 61 2 8322 4600

Example Studio
2 Scanlan Street, Fortitude Valley
Brisbane, QLD 4006, Australia
+61 7 2102 5904

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hey@example.com.au

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