Bar Ombre Logo

Shaking up Salt Meats Cheese’s boldest opening yet

In 2019, Salt Meats Cheese opened their first rooftop bar – a passion project by their founding cousins with bartending backgrounds, Stefano and Eduardo. 

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Brief.

Example was tasked to develop a new venue name, brand identity concept and PR launch campaign for the inner-city rooftop haven sister bar, boasting afternoon aperitivo, light fare, and eclectic entertainment.

Solution.

We designed the visual, culinary and written identities for SMC’s boldest opening yet. Bar Ombré, which toasts to the changing gradients of the setting sun, is positioned as an authentic Italian aperitivo spot for inner city working locals. With a cheeky identity that nodded to the personas of Stef and Edo, we utilised bold Italian phrasing and contemporary design to attract Sydneysiders searching for some sunshine.

To launch Bar Ombré, Example then developed a hardworking press office that created engaging media assets that would visually showcase the bar’s cheeky personality and Italian Riviera-style food and drink offering. We also worked closely with the media to curate different story telling moments for each publication, liaised with tourism bodies to place Bar Ombré on international and interstate media famils, and hosted a high-energy launch night to remember. 

An entirely new direction and unique brand for the group, we also used the launch of the venue as an opportunity to talk about the growth 
of the Salt Meats Cheese group and the diversity of the growing portfolio.

Brand story for Bar Ombre
Assortment of Coasters
A selection of colour gradients in circles
A selection of business card designs
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Three promotional posters
m+
AUDIENCE REACH
HOSTED MEDIA & IFLUENCERS
PIECES OF COVERAGE SECURED
SUCCESFUL LAUNCH EVENT
An orange cocktail in a tall glass
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A selection of colourful menus
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Negroni cocktail on white tiled table
Series of three posters
Small plane flying across a sunset

"From its rooftop location, Bar Ombré offers a coveted glimpse of both the Harbour Bridge and the Opera House, making it the perfect position to settle in, drink in hand, as the sun sets over the harbour (the bar’s namesake, Ombré, speaks to the striking gradient that soaks Sydney’s skies during those hours)."

- RUSSH Magazine

Example acknowledges the traditional custodians of the land on which we work, and we recognise their continuing connection to land and culture.

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Sydney, NSW 2011, Australia
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Brisbane, QLD 4006, Australia
+61 7 2102 5904

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