Launching Australia’s first premium online cocktail subscription delivery service

Cocktail Porter is an Australian-first online cocktail subscription delivery service. Led by a team of bartenders and drink enthusiasts, the business was designed to make it as easy as possible for Australians to shake, muddle, stir and pour their own drinks at home. 

Cocktail Porter #2
Brief.

Example was appointed to execute a targeted two month public relations campaign to launch Cocktail Porter to both consumer and trade press.

SOLUTION.

Example developed a targeted and dynamic launch campaign that included tailored announcements to trade and consumer media, profile features with founder Cameron Northway and cocktail deliveries to top-tier editors at Concrete Playground, Delicious and Broadsheet, as well as key tastemakers like Man Of Many and Jane Lu.

Ahead of the brand’s official launch, a beautifully-styled media event was curated at a luxurious eastern suburbs mansion, giving attending journalists and influencers a taste and immersive understanding of the Cocktail Porter brand and ethos.

Cocktail Porter #3
Cocktail Porter
M+
AUDIENCE REACH
$K+
EARNED MEDIA VALUE
PIECES OF COVERAGE SECURED
HOSTED MEDIA & INFLUENCERS
Cocktail_Porter
Cocktail_PorterPRESS

“Like painting the town red but are now on a budget? Love cocktails but haven’t a clue how to make them? Cut your teeth on the city's best aperitifs but can’t re-create them at home? Quit shaking: the solution is here.”

– D’Marge

Example acknowledges the traditional custodians of the land on which we work, and we recognise their continuing connection to land and culture.

Example House
69 Roslyn Street, Rushcutters Bay
Sydney, NSW 2011, Australia
+ 61 2 8322 4600

Example Studio
2 Scanlan Street, Fortitude Valley
Brisbane, QLD 4006, Australia
+61 7 2102 5904

You can follow us on:
Instagram   LinkedIn

hey@example.com.au

...

This is a unique website which will require a more modern browser to work!

Please upgrade today!

Top