Stir and shake. Launching Australia's first cocktail subscription service
Cocktail Porter is an Australian-first online cocktail subscription delivery service. Led by a small team of bartenders and drink enthusiasts, the business was designed to make it as easy as possible for Australians to shake, muddle, stir and pour their own drinks at home.
Brief.
Example were appointed to execute a targeted two month public relations campaign to launch Cocktail Porter to both consumer and trade press.
SOLUTION.
Example developed a targeted and dynamic launch campaign that included an announcement to targeted trade and consumer media, negotiated profile features with founder Cameron Northway and arranged cocktail deliveries to top-tier editors at Concrete Playground, Delicious and Broadsheet, as well as key tastemakers like Man Of Many and Jane Lu. Ahead of the brand’s official launch, a beautifully-styled media event was curated at a luxurious eastern suburbs mansion, giving attending journalists and influencers a taste and immersive understanding of the Cocktail Porter brand and ethos.
