Cementing Haverick Meats as the food service industry’s leading partner

As Australia’s leading wholesale meat supplier with over 30 years of operation in the food service industry, it was important for Haverick Meats to establish a strong online presence to communicate its position in the market, connection with chefs and retailers, as well as to showcase its expertise and product offering.

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Brief.

Following delivery of a brand, marketing and communication strategy, Haverick Meats re-engaged Example to roadmap and design its new website.

Solution.

Informed by previously delivered strategy work, Example firstly initially roadmapped a new website for Haverick Meats. This process saw thorough workshopping of audience needs to affirm message and call-to-action hierarchy, as well as consideration to overall user experience. The result of this UX work delivered a detailed wireframe and comprehensive user flows and functionality specifications. 

With a clear roadmap in place, Example’s content team then re-wrote all website content and arranged photoshoots to capture all missing visual assets, while simultaneously Example’s creative team then designed all webpages. The final output of work saw Example work in partnership with website developer partner Liquid Communications to bring the final website to life.

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M+
AUDIENCE REACH
$K+
EARNED MEDIA VALUE
PIECES OF MEDIA COVERAGE SECURED
SUCCESSFUL LAUNCHES

“We worked closely with Example to revamp our marketing strategy, creating a new look for our website and e-comms, as well as a new strategy and standard for our social media presence. The team is young, dynamic and are the top thinkers and creators in the game. They continually provide insights and ideas that push boundaries, allowing their partners to truly shine and reap the benefits.”

- John Andrews, Haverick Meats

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