A love letter to Coogee and one of Merivale’s most ambitious projects to date, the breathtaking middle level of Coogee Pavilion is now home to three unique venues - restaurant mimi’s, cocktail bar will’s and wine and tapas bar Una Más – that all unite in a spectacular celebration of coastal dining.
Brief.
Hospitality juggernaut Merivale engaged Example to deliver a robust PR and communications campaign to launch its highly anticipated middle floor - one of the most enviable and sought-after dining experience in Australia.
Solution.
A vision announcement unveiled the three unique venues within the middle level - restaurant Mimi’s, cocktail bar Will’s and wine and tapas bar Una Más - and how they were to unite in a spectacular celebration of coastal dining. A media famil to the NSW south coast gave media an opportunity to experience chef Jordan Toft’s cooking and hear first-hand how the coast inspired the menus of Mimi’s and Una Mas, laying the foundations for rich and in-depth editorial that truly captured the venue's vision and purpose.
Each venue launched with its own tailored media approach, specifically designed to showcase their unique stories, inspirations and talent through the media. A wave of reviews and write-ups ensued, firmly setting Coogee on the world stage.
