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Lost Paradise: Media Representation

Lost Paradise, is the mind-blowing immersive festival experience held over New Year’s in the enchanted hinterland of Glenworth Valley, which returned for its fifth outstanding year in 2018/2019. The epic music line-up consisted of local and international talent such as The Kooks, Tash Sultana, M.I.A (NSW exclusive), Joey Bada$$ and PNAU joining the likes of Bicep (live), Peggy Gou, Dune Rats, Vera Blue, KiNK (live) and Willaris K. The festival was spread across four epic days of music, wellness, food, art and cultural experiences that offered a completely immersive escape from city life.

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Brief.

Example was engaged by the festival producers Finely Tuned to manage all public relations for the festival, generating national and local media coverage in the lead-up that would convert to ticket sales, and build brand advocacy for the event. 

Solution.

Example brought to-life the event’s eclectic and vibrant musical and cultural programme and generated an extensive and consistent drum-beat of coverage in the lead-up to the festival through a series of three strategic line-up announcements tailored to target different media segments (music, dance, entertainment, food, lifestyle, health and wellness, family, design). 

Example secured festival previews, event listings, and inclusions in summer and NYE festival guides in the lead-up to the event, and tapped into the event’s diverse local and international music line-up by securing artist interviews that amped up their involvement in the festival. Influencers who were already fans and advocates of Lost Paradise were engaged to build key relationships and help generate hype around the announcement of the festival, and key media and influencers were hosted at the festival to strengthen relationships and allow them to immerse themselves in the festival experience, generating a solid range of positive reviews. 

Example communicated Lost Paradise’s commitment to environmental sustainability, ensuring it was integrated into all media messaging and referenced in several articles. Example Directors and key account managers attended the festival over the New Year period to manage all media and influencer hosting experiences and photo opportunities. Example also managed all crisis communications for the festival, developing comprehensive crisis management plan and working closely with the Finely Tuned team to draft statements and manage all sensitive media enquiries.

GABE TIANO(4)
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LOST-MYMEDIA-244
M+
AUDIENCE REACH
M+
EARNED MEDIA VALUE
K+
INFLUENCER POSTS REACH
PIECES OF COVERAGE SECURED
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LOST-MYMEDIA-40

“Our PR agents Example have over delivered and become authentic ambassadors of what we stand for”

– Simon Beckingham, Finely Tuned

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