Bringing a slice of big city Italy to Sydney’s CBD

In 2018, the group behind Matteo in Double Bay opened their second venue, Matteo Downtown, a vibrant Italian restaurant and bar inspired by the big all-day dining restaurants of Milan and Rome. 

Matteo Downtown (148 of 419)
Brief.

Example was engaged to deliver a group brand strategy designed to strengthen the group’s brand position with target audiences and lay solid foundations creating a strong platform for the group to communicate and launch new offerings, as well as better cross-sell the full portfolio of venues. This was followed by a three-month launch PR campaign, designed to generate maximum interest and media coverage around the launch of Matteo Downtown. 

Solution.

Example developed a group brand strategy that would enable the group to go-to-market as a credible hospitality player, helping to achieve stronger cut-though for new launch communications around Matteo Downtown.

Running concurrently with group brand strategy work, Example developed a marketing and communications launch plan for Matteo Downtown of recommended tactics to raise awareness (and increase consideration), drive footfall/sales and build engagement with customers, both for launch and ongoing. 

The PR campaign kicked off with a vision announcement that allowed the group to have control around the messaging, inspiration and purpose of the new venue. This was followed by a teaser announcement a month out from launch, which helped to build buzz around the impending opening and announced more detailed plans, ensuring the group actively played a part in the dialogue around the reinvigoration of the CBD area.

Following the excitement generated around the launch, Example hosted dining experiences for media and influencers to solidify Matteo Downtown’s place in the dining landscape and generate further positive reviews and coverage. 

Matteo Downtown (154 of 419)
Matteo Downtown (314 of 419)
Matteo Downtown (371 of 419)
m+
AUDIENCE REACH
$k+
EARNED MEDIA VALUE
PIECES OF COVERAGE SECURED

“Matteo Downtown is the answer to all, providing a chic eatery that will satisfy everything from a formal catch up at midday to after-work drinks in the evening—with a menu to answer every tastebud, even eggs on toast at breakfast.”

- Vogue Living

Example acknowledges the traditional custodians of the land on which we work, and we recognise their continuing connection to land and culture.

Example House
69 Roslyn Street, Rushcutters Bay
Sydney, NSW 2011, Australia
+ 61 2 8322 4600

Example Studio
2 Scanlan Street, Fortitude Valley
Brisbane, QLD 4006, Australia
+61 7 2102 5904

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