Bringing to-life the story of Rosebery’s forefather

Parlour Group, the hospitality team behind Riley St Garage and The Village Inn, acquired a new restaurant & bar site in 2017 at The Cannery precinct in Rosebery.

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Brief.

Example was commissioned to develop a new brand identity (including name) for the new venue and execute a strategic PR launch campaign for the stunning new dining destination.

SOLUTION.

Conducting extensive market research, Example uncovered the fascinating story of Rosebery’s forefather, Richard Stanton. Tying Richard’s story in with the suburb’s former industrial glory, which previously played home to iconic Australian brands Rosella Co, Cyclone Fence & Gate Co and Westinghouse Co, Example landed on the name of Stanton & Co for Parlour Group’s new venue. 

Next, Example crafted a brand identity that leveraged the story of Richard Stanton and his influence on the suburb, while also acknowledging the history of industrialism that previously existed within Rosebery. Further elevating the main logo mark, Example also created brand elements that referenced the unique urban planning lines of the suburb, ensuring a strong connection to story and locality.

Finally, we developed a comprehensive PR campaign that not only generated buzz for the venue - building its own story and identity, as well as establishing its place in Sydney dining - but capitalised on the interest to develop the press narrative around Parlour Group.

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“Thank you so much. I really appreciate all the hard work you guys put in to deliver such creative brand concepts.”

– Brody Petersen, Parlour Group

Example acknowledges the traditional custodians of the land on which we work, and we recognise their continuing connection to land and culture.

Example House
69 Roslyn Street, Rushcutters Bay
Sydney, NSW 2011, Australia
+ 61 2 8322 4600

Example Studio
2 Scanlan Street, Fortitude Valley
Brisbane, QLD 4006, Australia
+61 7 2102 5904

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