Hosting a curated dinner at Sydney Opera House with a beloved chef

Tanqueray is the bartender’s gin of choice, known for elevating the gin and tonic experience. 

Guests at Marley Spoon x Tanqueray event
Brief.

Example was invited to cement Tanqueray in culture, positioning the spirit as bringing unmistakable taste to the at-home special dining occasion moment. 

Solution.

Example worked with Diageo agency teams to create the Tanqueray x Marley Spoon Ultimate dinner party box, curated by Matt Preston. The partnership saw the three culinary heavyweights create a limited edition dining box that provided home diners everything they needed to host a dinner party to impress - including bespoke Tanqueray cocktails.

To launch the collaboration, Example hosted a media, influencer and consumer event at Australia’s best house, Sydney Opera House. Select guests were able to sample the three course menu from the dinner party box alongside a panel of hosting experts - Matt Preston, Tim Philips (Bar owner), Saksia Havekes (Grandiflora) - who shared hints and tips about food, drinks and styling for at-home dinner party occasions. 

The campaign was supported by a press office building buzz around the campaign with trade, consumer and broadcast media.

Guests at Marley Spoon x Tanqueray event
Matt Preston at Marley Spoon x Tanqueray event
Saskia Havekes at Marley Spoon x Tanqueray event
MEDIA COVERAGE ITEMS
M+
CAMPAIGN REACH
SOCIAL MEDIA COVERAGE PIECES
M+
SOCIAL REACH
Dessert from Marley Spoon x Tanqueray dinner box

Example acknowledges the traditional custodians of the land on which we work, and we recognise their continuing connection to land and culture.

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69 Roslyn Street, Rushcutters Bay
Sydney, NSW 2011, Australia
+ 61 2 8322 4600

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2 Scanlan Street, Fortitude Valley
Brisbane, QLD 4006, Australia
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