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"Setting an Example is not the main means of influencing others, it is the only means."

—  Albert Einstein
Our Services
A little bit about us.

It doesn't matter where or when it happens; you know it when you feel it. That moment where everything just clicks into place. Drink or dish, hotel or holiday, experience or event; it’s something you're still telling friends about long after the moment is over. Connecting audiences with these moments is what we do. We lead by example, setting the new standard for creative and strategic thinking, so that by the time you take the first sip, step off the plane or set foot on the dance floor, it’s already your new favourite.

We are Australia’s go-to brand experience agency for the food & drink, travel, entertainment and lifestyle industries. Specialising in branding, marketing and communications, we put brands front and centre of today’s culture. Our proof of work is happening every day and night, all across the country, and around the globe.

So whatever you’re up to in the world – sipping, feasting, exploring, dancing, Instagramming or even blissfully switching off, we like to think we helped make that happen

We are Example. Meet us in the moment.

Our services.

1. Brand Strategy & Marketing Execution

You can’t build a brand without a blueprint. Strategy is at the core of our work with every brand, and we have an enviable track record of defining and setting out what differentiates brands, helping them increase market share and ROI. We then get people talking about them, combining this foundation with sophisticated, marketing plans that can be deployed across multiple channels, from paid social to experiential. It’s a one-two punch that has proven devastatingly effective.

  • Brand Audit
  • Research & Positioning
  • Strategic Development
  • Tactical Planning
  • Project Management
  • Consultancy
  • Campaign Development
  • Digital Engagement

2. Brand Identity

Your brand is so much more than a good-looking logo or snappy tagline. Example is invested in brand identity design, whether it’s a subtle repositioning or even starting from scratch, because getting the fundamentals right is the key to your longevity. Establishing what makes your brand unique, creating platforms to express this and telling the authentic stories to help bring them to life is what will ensure people choose and talk about you for years to come.

  • Strategy Learnings
  • Brand Positioning
  • Brand Identity
  • Brand Design
  • Brand Guidelines
  • Campaigns

3. Social Media

The conversation around your brand never sleeps. To keep up with the pace of modern communications, we use social listening tools to have a real-time insight into what’s motivating your audience and how they’re interacting with you. This means that we’re not just posting your message; we’re using data to help market to communities in the most effective way possible, encouraging them to actively engage, rather than simply like and move on.

  • Social Media Strategy
  • Brand Advocacy
  • Community Building
  • Content Creation
  • Social Campaign Development
  • Online Reputation Management

4. PR

Getting people talking about your brand in an increasingly fragmented media landscape means a solid PR strategy is more vital than ever. We fuse traditional media engagement with influencer marketing to creative targeted, modern campaigns that determine the agenda and put your business at the heart of it.

  • Brand launch
  • Campaign Development
  • Press Events
  • Talent Management
  • Crisis Communication
  • Community & Influencer Management
  • Collaborations

5. Content Studio

You could tell someone all about your brand – or you can show them. Our content team and preferred network includes directors, photographers, videographers, producers, editors and copywriters. They create content - from short video to editorial - that doesn’t just capture a story, but also those looking at it. Consider those scrolling thumbs stopped for good.

  • Editorial Development
  • Copywriting
  • Sales Kits
  • Content Calendar development
  • Brochures and Media Kits
  • Photography
  • Tender Drafting
  • Video Production
  • Website Content Development

6. Creative Campaigns

Every piece of creative in your marketing campaign is a chance to break through. A chance to be more than just the video standing in the way of what someone actually wanted to see. We use everything from guerrilla stunts to digital platforms to engage consumers and inspire them to act. But we also know the most successful campaigns are both highly targeted and measurable, so we use data not only to optimise, but also to create new experiences for customers that speak their language.

  • Customer & Competitive Research
  • Strategic Development
  • Creative Execution
  • Marketing Distribution
  • Project Management

7. Events

There’s no better way to set an example than to take your brand into the real world. For over 20 years, we’ve worked across partnerships, festivals and events, which means we’re well-versed in the art of engaging audiences on as many sensory levels as possible. Example are experts in experiential marketing,  creating immersive brand experiences that use design, theatre and technology to help deliver advocacy, content, data and social reach.

  • Brand Activations
  • Experiential
  • Event Design & Production
  • Event Sponsorship strategy
  • Artist Partnerships
  • Stunts
Who we work with.
Food & Drink

Diageo
Bundaberg Rum
Gordon's Gin
Johnnie Walker
Moet Hennessy
Pimm's
Talisker
Tanqueray
AACo
Chargrill Charlies
Australian Venue Co
Merivale
Bar M

Travel

AccorHotels
Ibis
Novotel
Peppers
Pullman
Sofitel
Papua New Guinea Tourism
PromPeru
Eurail

Entertainment

Fairfax Events
Lost Paradise
Rolling Loud Australia

Lifestyle

A Sound Life
ACME
Hmlet

+ many more...

“We’ve engaged Example for a number of years to assist us in building renowned restaurants and bars within our growing portfolio across the Pacific. The team are true experts in the hospitality branding space, capable of producing 3D, distinctive brands at ease.”

– Sophie Woodman, AccorHotels Brand Manager

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