Food & Drink

Why Food & Drink?

Eating & drinking is in our DNA.

From the hottest restaurant names and most talked about hospitality groups, to go-to tipples of choice and familiar quick-service concepts, we are experts at finding the stories that exist at the heart of food and drink brands. Our team are leaders in creating, launching and promoting some of Australia’s most talked about food and drink brands, hospitality groups, restaurants and bars.

Our Services.

1. Concept & Brand Story

What’s your story? Our team has decades of combined experience in the hospitality industry, which means we know what really works when it comes to developing your brand’s narrative. We use these foundations to create tailored design and creative that’s as delectable as what’s on your menu.

  • Competitive analysis
  • Location immersion
  • Customer journey mapping
  • Brand positioning
  • Brand architecture
  • Brand story (including mission, vision, themes and values)

2. Brand Identity

A unique, memorable visual identity can be as memorable as your lunch special. Once we’ve established your brand story, we set about crafting the elements that connect with your patrons. Whether it’s websites or logos, uniforms or coasters, we can streamline it all for both for marketing purposes and onsite at the venue itself. Here’s looking at you, kid.

  • Naming
  • Visual identity
  • Tone of voice
  • Graphic elements & iconography
  • Photography & art direction
  • Brand guidelines
  • Brand design

3. Customer Experience

A customer may discover you through your brand, but a well-designed experience is what will make them a devotee. We collaborate closely with key stakeholders in your business, from operations managers to architects to make sure every touchpoint of your customer’s journey is covered. Through this deep engagement, we challenge ourselves to transform every visitor into a repeat customer.

  • Service touch point mapping
  • Experience design concepts
  • Menu Development
  • Digital operations guide
  • Marketing automation
  • Integrated channel planning
  • Execution and implementation

4. Marketing & PR

Having the loudest megaphone or running passe venue promotion is no longer the best way to cut through the noise to reach potential customers. Our team has extensive PR and marketing experience, well-versed in finding the right media mix through which to communicate your brand message. This covers everything from broadsheet newspapers to the most current social platforms, partnerships, influencers and events. We like to think of it as one remote with a multitude of channels.

  • Marketing Planning
  • Partnerships
  • Campaign Development
  • Marketing Execution and Implementation
  • Media Buying
  • Press office & Media Relations
  • Ambassador & influencer outreach
  • Talent Profiling
  • Press events
  • Crisis Management
  • Event activations

5. Digital

Your best advocates are always your customers, but that doesn’t mean you shouldn’t be part of the discussion. More than ever, we now trust our networks of family, friends and colleagues to share recommendations on social. We bring the tools to help amplify and track this chatter, from community managers to content creation. More talk means more engagement, and ultimately, more covers.

  • Digital Audit
  • Strategy development
  • Digital advertising
  • Community management
  • Social media content creation
  • Website design and development
  • Lead development

6. Content Studio

Nobody can tell your brand’s story quite like you. Our content studio gives you the tools to create beautiful video and editorial imagery, helping to tell your story and drive engagement with your audience. By providing meaningful content to your customer on a variety of channels, your brand will resonate with them and drive results.

  • Editorial development
  • Copywriting
  • Photography
  • Video
  • Social content
  • Mixed Media
Hospitality groups

Australian Venue Co
Hallmark Group
Porteno Group
Sand Hill Road
Thorpe Hospitality

Franchises & chains

Chargrill Charlies
Jamaica Blue
Jamie's Italian
Mad Mex
Salt Meats Cheese


Bar M
Bar Ombre
Canton Canton
Employees Only
Hotel Esplanade
Matteo Downtown
Rooty Hill RSL
Terra Canberra
The Botanica Vaucluse
The Clock Hotel

Food service brands

Haddon Rig
Haverick Meats


Bundaberg Rum
Gordon's Gin
Johnnie Walker
Moet Hennessy
Roe & Co
Sydney Beer Co.

“I have had the opportunity to work with Example on a number of occasions for my businesses and each time they have exceeded all exceptions. Their knowledge of the industry, their professionalism and their attention to every detail is flawless. It has been an absolute pleasure to work with them and I will definitely be utilising their services for all future projects”

– Apera


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