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Our vibe; in a nutshell

We're a perfectly formed team of senior brand experience experts, with a genuine passion for the things that make life worth living, from food and drink to travel, entertainment and lifestyle. Truly the sum of our parts, we're diverse, diplomatic and driven. We walk the talk; getting out there and soaking up the very best of culture, and using these insights to inform our work. We focus on attracting and working with the best. Subsequently, our agency home is an open and welcoming place for our friends in the industry, creatives and clients alike to come in, collaborate and share ideas.

Get to know us
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Rebecca Gibbs

Managing Director
From wrangling The Rolling Stones to opening Australia’s hottest new restaurant properties, there’s no stopping Rebecca Gibbs; award-winning publicist, maverick of hospitality launches and undisputed office karaoke queen. A natural leader and born communicator, Rebecca honed her personable approach to PR on both sides of the pond, with top tier gigs in London and Sydney. As Example’s Managing Director, she synthesises fourteen years worth of experience and an unparalleled understanding of the landscape to make every story sizzle. Rebecca has led pitch-perfect communication campaigns for the likes of Merivale, Jamie Oliver, Diageo and Lost Paradise.
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Andy El-Bayeh

Managing Director
Andy El-Bayeh is an unmatched force within the cultural landscape. A creative strategist and lifestyle specialist with significant tenures at some of Australia’s most respected food & drink brands, Andy is an expert in what truly constitutes unforgettable customer experience and destinations. He brings this knowledge, commercial insight and leadership to Example, where he’s been responsible for creating, curating and launching premium hospitality offerings. He's also developed concepts, identities and in culture experience programs for Merivale, The Espy, Harbord Hotel, The Espy, Australian Agricultural Company, Accor, Jamie Oliver, Mirvac, Diageo and Good Food Month nationally.
Andrew Cavallaro

Andrew Cavallaro

Associate Director
‘Oh The Places You’ll Go’ is not technically a book about Andrew Cavallaro, but it may as well be. Example’s resident travel and major events expert, Andrew is the master of making every moment a success. Boasting an intercontinental background that encompasses robust marketing strategy and integrated brand launches, lucky devil Andrew’s spent the last decade criss-crossing the globe, starting agencies of his own and crafting some of our most memorable tourism campaigns. Part of the Example family from day one, Andrew’s expertise has seen him deliver mould-breaking strategy and partnerships for AccorHotels, Papua New Guinea Tourism and PromPeru.

Rachel Jones

Associate Director
Our Brit in Brisbane, Rachel is the woman to see when you’re after travel advice. Our globetrotting guru has worked with the world’s most prestigious luxury hotel groups, airlines and in-demand destinations, and she has the passport stamps to prove it. From orchestrating global campaigns to changing conversations about contentious destinations and brands, Rachel excels at getting heads in beds. Rachel heads up our Brisbane office, and is the lead on communications strategy for travel and hospitality clients including Eurail, Nine Food Events, the Australian Agricultural Company and Australian Venue Co.
Belinda O’Brien

Belinda O'Brien

Head of Creative
If every brand has a story, Belinda O’Brien’s job is to make sure yours is one audiences will love forever. A conceptual all-rounder that can strategise as well as she can ideate, design and art direct, Bel is quite literally the head behind Example’s creative output. Past stints at award-winning agencies big and small have shaped her into the total gun we know and love today, with a keen eye for all things good-looking. In her other life as a killer DJ, she’s got a finger firmly pressed on the cue button of culture. Bel’s passionate approach to storytelling has already reaped glorious benefits for most of our clients, including AccorHotels, Salt Meats Cheese, and the Australian Agricultural Company.
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Erin Flanagan

Head of Culture
When it comes to placing brands at the heart of popular culture, Erin has paved the way for innovative thinking, strategy and execution. From bringing cult live music broadcast platform Boiler Room to Australia, to transforming market leading playlists into sold-out live music events for Spotify and being hand-picked to celebrate Air Max Day for Nike, Erin is the go-to mind for creating cultural experiences that exist on the bleeding edge of cool with real-world impact. With a skillset that balances creative strategy, consumer experiences, content communications and taste-make curation, Erin brings a wealth of cultural knowledge and beyond-the-box thinking to Example.

Rodolfo Otamend

Strategist

Gilbert Walden

Designer
Drew Tweddle

Drew Tweddle

Client Services Director

Coco Stephens

Account Director
Katie Freedman

Katie Freedman

Account Director
Talia Cox

Talia Cox

Snr Account Manager
Holly Marshall

Holly Marshall

Account Manager

Daniel Goldstein

Account Manager

Tara Kerr

Account Manager
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Belinda Wilson

Finance Manager

Naya Ibanez

Experience Manager / PA
join the team

HEAD OF STRATEGY

Example is seeking a senior and experienced strategist to lead the development of brand, marketing & communication and creative campaign strategies for its clients

Example is seeking a senior and experienced strategist to lead the development of brand, marketing & communication and creative campaign strategies for its clients. This is an exciting and integral senior role within Example.

In addition to developing strategies, the successful candidate will also prepare market and industry reports, and Example-branded white-papers to support new business and show the agency's knowledge and leadership. Furthermore they will take an active role in setting Example's strategic thinking and approach, while also ensuring executional work that is delivered (by the Creative Team and Client Services Team) aligns and remains on-strategy.

To succeed in this role you must:

  • Have an insatiable curiosity, combined with the ability to translate intelligence and ideas
  • Love research as much as storytelling
  • Possess a proven ability to analyse data and uncover patterns
  • Be able to append insights with your strong understanding of Australian (and periodically New Zealand) market consumer behaviour and trends
  • Be able to communicate your findings and recommendations in a logical form
  • Be highly organised; a self-starter; able to multitask; fastidious with deadlines
  • Be a fluent and articulate English speaker and writer, and confident presenter; personable

10+ years experience in leading research and insights gathering (both qualitative and quantitative), and developing brand and marketing strategies is a mandatory requirement. Agency experience and/or experience working with food & drink, travel, entertainment and lifestyle brands is also a mandatory requirement.

Why join Example? We're a perfectly formed team of senior brand experience experts, with a genuine passion for the things that make life worth living, from food and drink to travel, entertainment and lifestyle. We focus on attracting and working with the best. Subsequently, our agency home (Example House) is an open and welcoming place for our friends in the industry, creatives and clients alike to come in, collaborate and share ideas.

Sound like you? Please request a copy of the more detailed Job Description: hey@example.com.au

MARKETING ACCOUNT DIRECTOR

Example is seeking an experienced marketeer to work on a mix of integrated retainer clients

Example is seeking an experienced marketeer to work on a mix of integrated retainer clients (leading the marketing component, and in some cases also being the key account lead), and also to lead marketing-focussed projects. This is an exciting and integral senior role within Example.

The successful candidate will be responsible for establishing strong, long-term client relationships and building client trust in Example's capability as a reputable and leading brand, marketing and public relations agency. Leading Example's marketing services offering (inclusive of: strategy, planning and execution), the Account Director (marketing) will take a hands-on approach to work delivery, as well as work collaboratively with the broader Example team and third-party partners.

To succeed in this role you must:

  • Be highly organised; a self-starter; able to multitask; fastidious with deadlines
  • Be a strategic thinking and strong planner; have an eye for detail; commercially minded
  • Be a fluent and articulate English speaker and writer, and confident presenter; personable

7+ years experience developing and executing marketing strategies / plans, and a comprehensive understanding of marketing channels and tactics is a mandatory requirement. Agency experience and/or experience working with food & drink, travel, entertainment and lifestyle brands will be seen as favourable.

Why join Example? We're a perfectly formed team of senior brand experience experts, with a genuine passion for the things that make life worth living, from food and drink to travel, entertainment and lifestyle. We focus on attracting and working with the best. Subsequently, our agency home (Example House) is an open and welcoming place for our friends in the industry, creatives and clients alike to come in, collaborate and share ideas.

Sound like you? Please request a copy of the more detailed Job Description: hey@example.com.au

Keep up with us on Instagram
This month we launched our new campaign for @visit This month we launched our new campaign for @visit_papuanewguinea, Reach for the Remote. Here's to hopefully reaching for something more than just the TV remote in 2021 - adventure across remote shorelines, up one of the seven summits, or into the spectacular highlands.	📸	@globaladmirer + @brooksabin
“Dogs make me happy. Beer makes me happy. A beer “Dogs make me happy. Beer makes me happy. A beer that saves dogs makes me VERY happy” - Ricky Gervais

@brewdogau has teamed up with @rickygervais and the Animal Welfare League Queensland @awlqld to help dogs find their forever home. The space on the Aussie-brewed Punk IPA beer cans will be used to showcase profiles of dogs, helping to increase their chances of adoption in the lead up to Christmas. #StreetDog will be available in 8 or 16 packs of 375ml cans today from www.brewdog.com/au/streetdogau
Don't settle for anything but the best this Intern Don't settle for anything but the best this International Gin & Tonic Day! If you're looking for the perfect garnish for your @tanquerayginau, pair your Tanqueray Dry Gin with lime, and your Tanqueray No. Ten with grapefruit. Lets be honest, any day is a good day for a G&T!
Melissa Leong recently tasted @kokoblackchocolate Melissa Leong recently tasted @kokoblackchocolate 's new Australian Classics Collection, sharing her nostalgic memories of her favourite childhood treats. 

"As a kid, I was obsessed with school bake sale treats like honey joys, lamingtons and chocolate crackles and classic Aussie biscuits. 

My favourites were the iced vovos - that combination of squishy marshmallow covered in a snowfall of coconut, the jammy bit down the middle, the sweet biscuit base. 

⁣Nostalgia is such a powerful ingredient in good food and these babies make me as happy now as the originals did when I was little.⁣" 

 
⁣
You can now order @westholme wagyu to be delivered You can now order @westholme wagyu to be delivered straight to your door in Sydney from @haverickmeats! This beautiful Australian wagyu is loved by chefs all over the world, perfect for the home chef.
Tomorrow is World Mental Health Day, a day to reco Tomorrow is World Mental Health Day, a day to recognize and normalize mental health. In what has been a turbulent year for everyone, tomorrow is an important reminder to check in on your friends and family, and importantly, look after yourself. We're in this together.
The Sydney Night Noodle Markets are BACK as you've The Sydney Night Noodle Markets are BACK as you've never seen them before. Bringing together the signature dishes and innovative tastes of eight sizzling stalls, Night Noodle Markets at Home offers a vibrant journey through Asia - now in the safety and comfort of your living room. Available every night until 6 November, exclusively through @doordash
Live music in NSW is under threat. Unless there is Live music in NSW is under threat. Unless there is immediate government intervention, we risk losing 85% of the state's life music venues within the next 12 months. The Save Our Stages campaign is urging NSW residents to show their support by signing the petition at sosnsw.org

Example acknowledges the traditional custodians of the land on which we work, and we recognise their continuing connection to land and culture.

Example House
69 Roslyn Street, Rushcutters Bay
Sydney, NSW 2011, Australia
+ 61 2 8322 4600

Example Studio
2 Scanlan Street, Fortitude Valley
Brisbane, QLD 4006, Australia
+61 7 2102 5904

You can follow us on:
Instagram   LinkedIn

hey@example.com.au

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