Team
Our vibe; in a nutshell
We’re a perfectly formed team of senior brand experience experts, with a genuine passion for the things that make life worth living, from food and drink to travel, entertainment and lifestyle. Truly the sum of our parts, we’re diverse, diplomatic and driven. We walk the talk; getting out there and soaking up the very best of culture, and using these insights to inform our work. We focus on attracting and working with the best. Subsequently, our agency home is an open and welcoming place for our friends in the industry, creatives and clients alike to come in, collaborate and share ideas.
Senior Team
Andy El-Bayeh
DIRECTOR
Whether it’s selling the dream to any team or Merivale to the masses, few can match the marketing force that is Andy El-Bayeh. A creative strategist and brand concept don with significant tenures at some of Australia’s most respected food & drink brands, Andy knows a thing or two about what truly constitutes unforgettable customer experience. He brings this knowledge, commercial acumen and professional leadership to Example, where he’s been responsible for launching premium hospitality concepts and curated, branded and marketed sold-out festivals. In between all of that, he redeveloped identities for Mad Mex and The Espy, and engineered a strategic about-face for Diageo and Good Food Month nationally.
Rebecca Gibbs
DIRECTOR
From wrangling The Rolling Stones to opening Australia’s hottest new restaurant properties, there’s no stopping Rebecca Gibbs; award-winning publicist, maverick of hospitality launches and undisputed office karaoke queen. A natural leader and born communicator, Rebecca honed her personable approach to PR on both sides of the pond, with top tier gigs in London and Sydney. As Example’s Director, she synthesises thirteen years worth of experience and an unparalleled understanding of the landscape to make every story sizzle. Rebecca has created dynamic communication campaigns with a tidal wave of coverage for the likes of Merivale, Jamie Oliver, Diageo, The Espy and Lost Paradise.
Andrew Cavallaro
Associate Director
‘Oh The Places You’ll Go’ is not technically a book about Andrew Cavallaro, but it may as well be. Example’s resident travel, tourism and major events expert, Andrew is the master of making every moment magical. Boasting an intercontinental background that encompasses consumer marketing strategy and integrated brand launches, lucky devil Andrew’s spent the last decade criss-crossing the globe, starting agencies of his own and crafting some of our most memorable tourism campaigns. Part of the Example family since day one, Andrew’s expertise has already seen him deliver mould-breaking strategy and partnerships for AccorHotels, Eurail, Papua New Guinea Tourism and Fairfax Events.
Rachel Jones
Associate Director
Our Brit in Brisbane, Rachel is the go-to woman when you want to update your travel wish list. Our globetrotting travel guru has counted the world’s most prestigious luxury hotel groups, airlines and in-demand destinations among her clients, and she has the passport stamps to prove it. From orchestrating global campaigns to changing conversations about contentious destinations, Rachel excels at getting heads in beds and bums on seats. Rachel is now heading up our new Queensland office, as well as steering strategies for travel and hospitality clients including Papua New Guinea Tourism, Eurail, Prom Peru, Nine Food Events and Australian Venue Co.
Belinda O’Brien
Head Of Creative
If every brand has a story, Belinda O’Brien’s job is to make sure yours is one audiences will love forever. A conceptual all-rounder that can strategise as well as she can ideate, design and art direct, Bel is quite literally the head behind Example’s creative output. Past stints at award-winning agencies big and small have shaped her into the total gun we know and love today, with a keen eye for all things good-looking and in her other life as a killer DJ, a finger on the cue button of culture. Bel’s passionate approach to storytelling has already reaped glorious benefits for AccorHotels, Salt Meats Cheese, Australian Agricultural Company, and if we’re being completely honest pretty much every client on our books.
Erin Flanagan
Head of Culture
When it comes to to placing brands at the heart of popular culture, Erin has paved the way for innovative thinking, strategy and execution. From bringing cult live music broadcast platform Boiler Room to Australia, to transforming marketing leading playlists into sold live music events for Spotify and being hand picked to celebrate Air Max Day for Nike like never before, Erin is the go-to mind for creating cultural experiences that exist on the bleeding edge of cool with real world impact. With a skill set that balances creative strategy, consumer experiences, content communications and taste-maker curation, Erin brings a wealth of cultural knowledge and beyond-the-box thinking to team Example.
Rodolfo Otamendi
Strategist
Gilbert Walden
Designer
Drew Tweddle
Client Services Director
Coco Stephens
Account Director
Katie Freedman
Account Director
Talia Cox
Senior Account Manager
Holly Marshall
Account Manager
Daniel Goldstein
Account Manager
Tara Kerr
Account Manager
Belinda Wilson
Finance Manager
Naya Ibanez
Experience Manager / PA
About the role:
This role is a freelance position that we can call upon for different projects.
As part of our creative team, we want you to champion big ideas and maintain the high standard of copywriting.
Working our eclectic and talented team, you’ll be working across a range of brand positioning and strategy, creative campaign ideation, marketing messaging and editorial tasks across multiple channels on a day-to-day basis.
Our culture is very hands-on, fast paced and creative. You need to be able to write long and short form copy across all manner of subjects – think big ideas, brand stories, positioning statements, tone of voice, headlines, taglines, social media captions, and everything in between.
Your roles and responsibilities:
- Working closely with our Head of Creative on big brand and campaign ideas, messaging, tone of voice
- Working also with our Marketing and PR teams to translate client briefs and creative strategy into original ideas
- To have a passion for storytelling and appreciate the importance of this to brand experience
- Communicating strong rationale for your concepts and the ability to translate your ideas into presentations suitable for client pitches, in an organised and interesting manner
- Strong communication skills, clearly able to communicate work internally and to clients, written and verbal
- Owning jobs from start to finish
- Ability to manage multiple projects and your own time, on time and in budget
- Ability to deduct value propositions, vision statements and develop ideas around key themes for brands and campaigns
- Ownership of brand naming workshops and distilling into strong brand name territories, backed with extensive research and strong rationales
- Copywriting across all launch and ongoing campaign collateral including press ads, hero brochures, DMs and eDMs and microsites, amongst others (short and long form copy) consistently with clients’ style guides and to suit a range of audiences
- Developing PR story angles and writing beautiful and thoughtful pieces, headlines, short form and long form, online and in print
- Proofreading creative and client comms
- Developing pitch responses, proposals and presentations
- Briefing and project managing any content development suppliers for supporting photography and videography requirements
Your Skills and Experience
- 5+ years in a similar creative role
- Proven conceptual ability for original ideas across brand, campaigns and editorial
- Past experience in and aptitude for writing long copy
- Seasoned experience working in a creative agency environment
- Ability to work collaboratively, yet independently where required
- Self-motivated and proactive thinker
- Proficiency in tender submission writing
- Attention to detail
- A passion for and awareness of Sydney’s food, drink, lifestyle, travel and entertainment industries
What we offer
- Killer office culture – one that’s inspiring, supportive, flexible and fun.
- Clients you’ll boast to your mates about – work alongside cutting edge food & beverage, travel and entertainment businesses.
- Flexibility – start/finish earlier or later if it suits you, work from home when needed or perch yourself at a cafe to brainstorm. We don’t chain anyone to their desk.
- Treats – monthly team outings, half-yearly staff parties, as well as the opportunity to earn annual bonus payments.
- Career development – mentoring and skills-based training to supercharge your career, helping you to grow with Example.
- Open feedback – senior leaders available on request to discuss and provide constructive feedback on performance and goals.
Sound like you?
If it does, we’d love to hear from you. Send us your cover letter, CV and portfolio of conceptual and editorial work to hey@weareexample.com.au
Check out our Instagram to see what we’ve been up to lately! https://www.instagram.com/weareexample/
