We are home to innovators, trends-setters and problem solvers.

Together, we foster a collaborative environment that unites diverse backgrounds and individual expertise.

 

Get to know us
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Rebecca Gibbs

Managing Director
Rebecca Gibbs is one of Australia’s most dynamic, driven and respected PR professionals. A natural leader and born communicator, Rebecca honed her award-winning approach to PR on both sides of the pond, with top tier gigs in London and Sydney. As Example’s Managing Director, she synthesises 15 years of experience and an unparalleled understanding of the media landscape to deliver campaigns that ignite conversation and inspire people to act. Rebecca’s passion, wit and empathy drive an inspiring agency culture, while her intellect and devotion to world-class results have made her a trusted advisor to the biggest names in the business including Merivale, Diageo and Nine Food Events.
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Andy El-Bayeh

CHIEF CREATIVE OFFICER
Andy El-Bayeh is an unmatched force within the cultural landscape. A creative strategist and lifestyle specialist with significant tenures at some of Australia’s most respected food & drink brands, Andy is an expert in what truly constitutes unforgettable customer experience and destinations. He brings this knowledge, commercial insight and leadership to Example, where he’s been responsible for creating, curating and launching premium hospitality offerings. He's also developed concepts, identities and in culture experience programs for Merivale, Harbord Hotel, The Espy, Australian Agricultural Company, Accor, Jamie Oliver, Mirvac, Diageo and Good Food Month nationally.
Natalie Smith

Natalie Smith

HEAD OF STRATEGY
Natalie is a strategy director with 12+ years of experience across categories from technology to fashion, from repositioning SaaS products to launching phones; rebranding healthcare technology to designing campaigns for new alcohol variants. A trained journalist, she began her career writing for titles like Russh and Nylon before moving to work with brands at some of the world’s most respected agencies, including Ogilvy, Leo Burnett and R/GA London. Natalie has worked with Diageo, Samsung, Unilever, Canva, Dropbox, Beats by Dre, Tiffany, L’Oreal, Wine Australia and Heineken in projects that have ranged from brand strategy to experience design, campaigns to social media, website development to employee brand experience.
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Karen Ferry

Creative Director
Karen Ferry is an internationally acclaimed and award-winning Creative Director, writer and media personality. With over 14 years’ experience as a creative at some of Sydney’s best advertising agencies including Leo Burnett, The Monkeys, DDB and JWT, she’s helped develop campaigns for IKEA, Volkswagen, McDonald’s, Samsung and CommBank across a range of media, winning over 100 awards and accolades from Cannes, D&AD, Clios and more.
Sara Lloyd

Sara Lloyd

GM of Client Service
Sara has 15+ years’ PR and Marketing experience in both Australia and the UK, leading campaigns for global names like Nespresso, Campari, Wild Turkey, EMI Music, General Pants and Country Road. Sara possesses a deep understanding of both client and agency side, having worked in both environments delivering global PR and influencer campaigns, media and consumer events, festival partnerships, content production and paid social amplification in the fashion and lifestyle spaces.
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Georgia Van Tiel

Head of Commercial & INNOVATION
Georgia has lived and breathed the startup space for over 15+ years. With experience in creating, building, and executing seed stage businesses in Sydney, New York & London, Georgia has the knowledge and capabilities to bring business, brands, and ideas to life. With deep experience in health and wellness, as well as the drinks and hospitality industry. She is perfectly placed to realise big ideas in today’s fastest growing verticals.
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Nicola Goldrick

Creative Producer
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Jacinda Alderson

Account director
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Siobhan Veddovi-Mccaughan

Account Director
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Maaike Dijkstra

Account director
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Monique Lane

Hospitality Specialist
Miriam Musgraves

Miriam Musgrave

Travel Specialist
Holly Marshall

Holly Marshall

Snr Account Manager
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Allyson Alfonso

Account Manager
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Avril Treasure

Account Manager
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Shreya Trackroo

Accounts Assistant
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Alexandra Thoma

Account Executive
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Olivia Perrin

Account Executive
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Belinda Wilson

Finance Manager
join the team

Midweight Art Director - Sydney

We’re looking for a conceptual Art Director with design skills to create some killer communications campaigns, plus guide look and feel across all our clients, on a full-time basis. 

Midweight Art Director - Sydney, Australia

We build hospitality, lifestyle and entertainment brands, campaigns and experiences that lead culture.

Now in our fifth year, Example have created unique brand, PR and communications campaigns that market themselves for clients including Diageo, Merivale, Grill’d, Koko Black, The Star, Brewdog and Peru Tourism to name a few. We hold court in any medium where people are connecting and talking - in experiential, placemaking, PR, social, influencers, and the creator economy. 

And we’re just getting started. We’re expanding our offering to create the Example World creator community, and Example Labs incubator for business opportunities from influencer brands. 

We’re looking for a conceptual Art Director with design skills to create some killer communications campaigns, plus guide look and feel across all our clients, on a full-time basis. 

Conceptually, you’re interested in campaigns that are rebellious, subversive, bold and compelling. You want to create progressive work that is part of pop culture, and create a dialogue with consumers or influence opinion. You get that everything - from music clips to water-filled sneakers - is a channel, and want to make ideas that generate their own headlines, attention, and reshares on TikTok. (And maybe you feel that advertising agencies are a bit too traditional and constrained to do this.)

Example is where you can make work that’s different. 

What you’ll be doing

Working alongside a copywriter, and reporting to the Creative Director and Chief Creative Officer, you’ll be responsible for creating campaigns from concept through to execution, across all our clients and brands, in a fast-paced environment. 

Concept, develop, and execute campaign ideas

  • Ideate insightful, bold and culturally progressive campaigns, stunts, social posts and placemaking concepts that drive earned reach and engagement, using feedback from the team to hone your ideas, reviewing closely with the Creative Director to make them a reality
  • Sell in ideas through presentation decks and idea boards, presenting them to clients

Lead and be the guardian of our clients’ brand look and feel

  • Continually push and elevate the visual aesthetic of all our work to remain culturally relevant and cutting edge
  • Follow style guidelines and create new guides, under the guidance of our creative director
  • Lead the aesthetic of Example House and Example World
  • Work closely with the Creative Producer and third party suppliers including talent, photographers and directors to oversee execution of all creative assets

Design visual elements for the agency and clients

  • Design and execute materials from proposal presentations to concept boards, campaign material, key assets, event collateral, media kits and social media assets 

What you’ll bring

  • A killer eye, and an on-trend understanding of design, current cultural movements, styles of content and new platforms. 
  • Strong conceptual thinking with an inherent understanding of viral and earned/shareable ideas, demonstrated in a portfolio of conceptual work.
  • 3-5 years agency (or similar) experience in a conceptual role.
  • Excellent skills in Adobe CS including Photoshop, Illustrator and InDesign on a Mac OSX platform.
  • A high level of attention to detail.
  • Teams that fit the criteria matching our Copywriter role are encouraged to apply. 

What we’ll bring

  • Competitive salary, with a target bonus and impressive benefits package
  • Flexible working arrangements
  • Wellness programs like yoga, Employee Assistance Programs and other initiatives
  • Paid training, tuition and mentoring programs to support your development

We take great pride in our company culture, and love working in a dynamic, ambitious and fun work environment. We see our success and growth as a partnership and believe that people thrive on trust, freedom and responsibility. We work collaboratively, share openly, don’t believe in long working hours, and know that taking a break or working from home can lead to better work. 

Example are committed to diversity and inclusion, and do not discriminate on the basis of race, gender, sexual orientation, age, religion, education, or disability status. 

Jnr/Midweight Conceptual Copywriter - Sydney

We’re looking for a conceptual Copywriter to concept and create some killer communications campaigns on a full-time or part-time basis, depending on what works for you. 

Jnr/Midweight Conceptual Copywriter - Sydney, Australia

We build hospitality, lifestyle and entertainment brands, campaigns and experiences that lead culture.

Now in our fifth year, Example have created unique brand, marketing and PR campaigns that market themselves for clients including Diageo, Merivale, Grill’d, Koko Black, The Star, Brewdog and Peru Tourism to name a few. We hold court in any medium where people are connecting and talking - in experiential, placemaking, PR, social, influencers, and the creator economy. 

And we’re just getting started. We’re expanding our offering to create the Example World creator community, and Example Labs incubator for business opportunities from influencer brands. 

We’re looking for a conceptual Copywriter to concept and create some killer communications campaigns on a full-time or part-time basis, depending on what works for you. 

Conceptually, you’re interested in campaigns that are rebellious, subversive, bold and compelling. You want to create progressive work that is part of pop culture, and create a dialogue with consumers or influence opinion. You get that everything - from music clips to water-filled sneakers - is a channel, and want to make ideas that generate their own headlines, attention, and reshares on TikTok. (And maybe you feel that advertising agencies are a bit too traditional and constrained to do this.)

Example is where you can make work that’s different. 

What you’ll be doing

Working alongside an Art Director, and reporting to the Creative Director and Chief Creative Director, you’ll be responsible for creating campaigns from concept through to execution, across all our clients and brands, in a fast-paced environment. 

Concept, develop and execute campaign ideas

  • Ideate insightful, bold and culturally progressive campaigns, stunts, social posts and placemaking concepts that drive earned reach and engagement, using feedback from the team to hone your ideas, reviewing closely with the Creative Director to make them a reality
  • Sell in ideas through presentation decks and idea boards, presenting them to clients
  • Work closely with the Creative Producer and third party suppliers including talent and directors to oversee execution of creative assets

Write compelling and concise copy and content for our clients and the agency

  • Translate concepts into incisive and emotionally resonant copy that connects to consumers and media, shifting between different brand tones of voices.
  • Producing short and long form creative copy for a variety of formats - from proposal presentations, to DM kits, event wayfinding, social media calendar posts, content scripts, and influencer briefs. 

What you’ll bring

  • 1-3 years experience in a conceptual role in a high-paced environment, with a professional writing, editorial or copy background.
  • Strong conceptual thinking with an inherent understanding of viral and earned/shareable ideas, demonstrated in a portfolio of conceptual work.
  • A deep understanding and passion for language, and the fluency to articulate and craft compelling narratives.
  • A bowerbird-like interest in a variety of topics, and an on-trend understanding of current cultural movements, styles of contents, new platforms and current affairs issues. 
  • A high level of attention to detail.
  • Teams that fit the criteria matching our Art Director role are encouraged to apply. 

What we’ll bring

  • Competitive salary, with a target bonus and impressive benefits package
  • Flexible working arrangements
  • Wellness programs like yoga, Employee Assistance Programs and other initiatives
  • Paid training, tuition and mentoring programs to support your development

We take great pride in our company culture, and love working in a dynamic, ambitious and fun work environment. We see our success and growth as a partnership and believe that people thrive on trust, freedom and responsibility. We work collaboratively, share openly, don’t believe in long working hours, and know that taking a break or working from home can lead to better work. 

Example are committed to diversity and inclusion, and do not discriminate on the basis of race, gender, sexual orientation, age, religion, education, or disability status.

PR Account Director - Brisbane

We’re looking for a Brisbane based Account Director to join our PR team and drive our key accounts on a full-time basis.

Account Director (PR), Brisbane, Australia

We build hospitality, lifestyle and entertainment brands, campaigns and experiences that lead culture.

Now in our fifth year, Example have created unique brand, marketing and PR campaigns that market themselves for clients including Diageo, Merivale, The Star, Brewdog, Koko Black, Marriott Hotels, Grill’d and Peru Tourism to name a few. We hold court in any medium where people are connecting and talking - in placemaking, PR, social, experiential, influencers, and partner relationships.

And we’re just getting started. We’re expanding our offering to create the Example World creator community, and Example Labs incubator for business opportunities from influencer brands. 

We’re looking for an Account Director to join our PR team and drive our key accounts on a full-time basis.

What you’ll be doing

Lead selected accounts across our portfolio

  • Develop and implement a broad range of integrated, strategic communication campaigns across all media platforms to drive publicity and increase brand awareness for clients
  • Work collaboratively with media to develop pitches, angles and stories that deliver impressive results
  • Drive quantitative and qualitative pieces of coverage for all clients
  • Foster and nurture strong media relationships across food & drink, travel, entertainment and lifestyle broadcast, print and online publications / channels
  • Oversee the creation of media assets including targeted media lists, press releases and news bulletins, photography briefs and event run-sheets, delegating to junior staff if necessary
  • Measure and evaluate the success of campaigns and opportunities for future work

Offer our clients world-class service

  • Utilise strong organisational and communication skills to keep track of multiple clients and client projects – lead all client WIP meetings / presentations, keeping clients regularly updated on projects (status, deadlines, deliverables and requirements) and providing guidance and recommendations, delegating project responsibilities when appropriate
  • Strengthen client relationships and ensure Example is positioned as a trusted partner and extension of their business
  • Anticipate client needs ahead of time – leverage all opportunities to increase services provided by Example
  • Manage execution work for clients, ensuring all output harks back to our strategy and planning, keeping clients aligned with agreed directions
  • Work closely with Department Heads to develop PR plans, using your knowledge of the client’s audience, industry and channels to ensure the work meets the brief
  • Manage the creation of reports, campaign decks, critical paths and weekly reports for clients, delegating tasks to junior staff as necessary
  • Confidently lead the presentation of campaign plans and reports to clients and stakeholders
  • Manage external suppliers and third parties involved in the delivery of client work

Contribute to the development of strategy

  • Work collaboratively with the Strategic Director and Department Heads to formulate insight-driven and forward-thinking PR strategies in order to help launch / reposition client brands, products and services
  • Working collaboratively with the Strategic Director, take a lead on running the strategic process from discovery (conducting research, analysing data, running client workshops), to ideation (conducting internal brainstorms and using insights to rationalise and develop strategic recommendations), through to preparing strategy decks and delivering client presentations
  • Contribute to agency-wide strategic thinking, fostering and championing an agency culture that is collaborative and integrated (no matter the client/brief)

Drive new business

  • Provide support for agency growth and development of new business pipeline
  • Work with the Example team to brainstorm ideas and develop proposals and presentations to acquire new clients and revenue opportunities
  • Proactively seek new opportunities for Example, relevant to the agency’s areas of expertise

Grow our presence in Queensland

  • We’ve identified a large opportunity for further work in Brisbane, the Gold Coast and wider Queensland and we’ll need your help to develop our footprint there

What you’ll bring

  • Fluent and articulate English speaker, writer and editor with confident presentation skills (​mandatory requirement​)
  • Proven track record in successfully managing multiple PR campaigns simultaneously
  • Rigorous, detail-oriented and highly-organised approach to managing work and deadlines
  • Minimum seven years’ experience working in a similar role
  • Genuine passion and interest in marketing / communications for the hospitality, tourism, entertainment and lifestyle industry
  • A natural talent for building relationships and collaborating with team members
  • Impressive communication skills both internally and externally - you’ll be comfortable with giving constructive feedback and managing expectations over the phone and Zoom calls 
  • Strong project management skills with a killer attention to detail
  • Fun, friendly and supportive personality

What we’ll bring

  • Competitive salary, with a target bonus and impressive benefits package
  • Flexible working arrangements including working from home arrangements which work for you.
  • Wellness programs like yoga, EAP and other initiatives
  • Paid training, tuition and mentoring programs to support your development

We take great pride in our company culture, and love working in a dynamic, ambitious and fun work environment. We see our success and growth as a partnership and believe that people thrive on trust, freedom and responsibility. We work collaboratively, share openly, don’t believe in long working hours, and know that taking a break or working from home can lead to better work. 

Example are committed to diversity and inclusion, and do not discriminate on the basis of race, gender, sexual orientation, age, religion, education, or disability status. 

Operations Manager - Sydney

We’re looking for an Operations Manager to lead the business, team and member operations for Example and Example House.

Operations Manager - Sydney

We build hospitality, lifestyle and entertainment brands, campaigns and experiences that lead culture.

Now in our fifth year, Example have created unique brand, marketing and PR campaigns that market themselves for clients including Diageo, Merivale, The Star, Brewdog, Koko Black, Marriott Hotels, Grill’d and Peru Tourism to name a few. We hold court in any medium where people are connecting and talking - in placemaking, PR, social, experiential, influencers, and partner relationships.

And we’re just getting started. We have launched our own creative co-working space Example House and are expanding our offering to create the Example World creator community and Example Labs incubator for business opportunities from influencer brands.

We’re looking for an Operations Manager to lead the business, team and member operations for Example and Example House. The role will see you spearhead the agency’s HR (including training and development, recruitment and employee benefits program), business operations, corporate responsibility and management and sales of Example House.

You will also be the custodian of Example’s agency culture, nurturing a mentally healthy workplace by developing a program of creative and mindful experiences that foster growth, resilience and general wellbeing.

What you’ll be doing

Manage the operations of Example Agency

Team Operations

  • Inspire employees to deliver their best work, be results-driven, feel a sense of pride and accomplishment, and be rewarded for their value via:

    • Development and management of Example’s training & development program. Inclusive of working with third-party training providers, curating guest speakers and leading the scheduling/management of our mentorship and review program

    • Curation and management of social events, rewards and benefits for the team, including surprise and delight, anniversaries and birthdays

  • Management of recruitment across the agency, including liaising with recruiters and posting new job ads, filtering job applications, setting up interviews, onboarding new staff and contractors (ensuring they are welcomed and introduced, set-up to work and aware of all relevant processes and policies), ensuring all candidates inhabit the qualities and behaviours of Example’s Dream Team

  • Ensure all leave types are appropriately entered and recorded + handle all issue management with Example Group staff, looping in line managers where necessary

  • Owning the Agency Playbook, ensuring all staff are adequately informed and monitoring the implementation

Business Operations

Oversee management of Example Agency, taking ultimate responsibility for the smooth running of the daily business including:

  • Leading administrative duties across the business working with our junior team to execute any tasks required.

    • Diary management of the founders and leading the execution of any projects that are required to support them

  • Management of Example’s IT register, coordinating all IT issues and queries and troubleshooting with the Director where needed

  • Regularly audit processes and look to innovate where required - grow the efficiency of our existing business processes, tools and procedures to enhance and sustain our internal team capacity and quality standards

  • Work closely with legal & insurance suppliers to make sure all business activities remain compliant, oversee all client contracting and legals and ensuring Client Services create all required documentation that it is appropriately signed and filed prior to work commencing

  • Lead Examples Corporate Responsibility program, ensuring that we are supporting causes, organisations and initiatives that align with our beliefs (with diversity, equality, inclusion and community at the heart)

Lead the operations of Example House

  • Act as the front of house, contact and manager for Example House. You are the ultimate host, welcoming all guests and managing the space like it's your own home

  • Work with the Marketing and Creative team to define the Example House culture, establishing Example House as a world-leader in co-working, collaborative, creative and community spaces.

  • Identify and action ways in which the space can be utilised to promote and activate on the above, as well as commoditise further than just desks and meeting rooms e.g. private events, online curated shop

  • Handle and convert all Example House membership requests + manage the onboarding of new and current members; increase member satisfaction by establishing close relationships and leading and optimising office community events and benefits

  • Lead the facilities management developing and managing a roster amongst the Account Executive team to ensure Example House is a premium space for both Example employees and members. This includes; ordering supplies where needed, managing contractors for maintenance and repairs, recognising building, cleaning and maintenance issues and addressing them in a timely manner

Who are you

  • Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, creative, innovative, forward-thinking and committed.

  • 5+ years experience working in a similar role (agency experience is preferred)

  • Proven track record in establishing and implementing agency processes

  • Fluent and articulate English speaker and writer, and confident presenter (​mandatory

  • requirement​)

  • Rigorous, detail-oriented and highly organised approach to managing work and deadlines

  • Relentless quest to produce and deliver excellence (work output and results)

  • Proactive self-starter while also being a team player

  • Fun, friendly and supportive personality

  • Strong budget development and oversight skills

  • Excellent ability to delegate responsibilities while maintaining organisational control of operations and customer service

What we’ll bring

  • Competitive salary, with a target bonus and impressive benefits package
  • Flexible working arrangements including working from home arrangements which work for you.
  • Wellness programs like yoga, EAP and other initiatives
  • Paid training, tuition and mentoring programs to support your development

We take great pride in our company culture, and love working in a dynamic, ambitious and fun work environment. We see our success and growth as a partnership and believe that people thrive on trust, freedom and responsibility. We work collaboratively, share openly, don’t believe in long working hours, and know that taking a break or working from home can lead to better work. 

Example are committed to diversity and inclusion, and do not discriminate on the basis of race, gender, sexual orientation, age, religion, education, or disability status. 

  • Highly trained in trouble resolution and business negotiation processes

What we’ll bring

  • Competitive salary, with a target bonus and impressive benefits package

  • Flexible working arrangements

  • Wellness programs like yoga, EAP and other initiatives

  • Paid training, tuition and mentoring programs to support your development

Marketing Manager - Sydney

We're looking for an integrated Marketing Manager; one which will see you work across most of the agency’s clients.

Marketing Manager - Sydney, Australia

We build hospitality, lifestyle and entertainment brands, campaigns and experiences that lead culture.

Now in our fifth year, Example have created unique PR and communications campaigns that market themselves for clients including Diageo, The Star, QVB, The Strand, The Galeries, Koko Black, Grill’d and Merivale. We hold court in any medium where people are connecting and talking - in placemaking, PR, social, experiential, influencers, and media relationships.

And we’re just getting started. We’re expanding our offering to create the Example World creator community, and Example Labs incubator for business opportunities creating our own brands.

This is an exciting and integral role within Example; one which will see you work across most of the agency’s clients and participate and drive strategy and planning work output.

You will be part of a team developing brand, marketing, communication and creative campaign strategies and plans for clients, as well as market and industry reports, and Example-branded white-papers to support new business and show the agency’s knowledge and leadership.

Day-to-day you will:

  • Work with our Head of Strategy & Planning to develop / oversee the delivery of insightful brand strategies, marketing strategies and marketing plans
  • Work with our Creative Director to develop / oversee the delivery of strategy-aligned creative executional ideas
  • Oversee delivery of any marketing executional work, including briefing / managing both in-house teams (e.g. specialists, strategists, creatives, etc) and external third-party suppliers (e.g. media buying agencies, printers, content creators, etc)
  • Report on all marketing executional activity and results
  • Provide strategic client consultancy, cultivating strong client relationships and developing trust

What you’ll be doing

Strategy & Planning:

  • Work closely with our Head of Strategy & Planning (and/or freelance strategists or planners when required) to collate research, run workshops and focus groups, and formulate insight-driven, bespoke and forward-thinking brand and marketing strategies and plans for clients
  • Work closely with our Creative Director (and/or freelance creatives when required) to develop creative and executional briefs informed by strategy, ideate new marketing & communications executional activities and campaigns (using strategic foundations to rationalise recommendations), and prepare all necessary planning documentation (including timelines, critical paths, budgets, requirements scopes and resourcing allocations)
  • Work closely with our PR Specialists to input marketing recommendations into communication plans, and/or to input communication recommendations into marketing plans
  • Prepare market and industry reports to support new business and show Example’s knowledge and leadership
  • Contribute to agency-wide strategic thinking and approach, while also knowledge sharing and upskilling the broader Example Team on strategic thinking

Execution:

  • Oversee the delivery of integrated marketing campaigns and tactics (from scheduling internal resource, to briefing them and reporting), ensuring everything is delivered on-time and on-budget - this covers the full spectrum, for example convincing wholesalers to contract with the client, training sales agents on behalf of the client, generating consumer appeal / shifting perceptions, keeping audiences engaged and building momentum, etc
  • Manage, and help source (when required), appropriate external third-party partners
  • Take on responsibility for checking all work output by both in-house teams and external third-party suppliers (reviewing and providing feedback on copy, creative design, advertising schedules, content shoots, etc), and ensuring all work output meets Example’s quality standards and delivers on client expectations
  • Negotiate partnership activity with stakeholders and third party brands / organisations
  • Deliver assets and requirements for all paid marketing activity, working with media owners to achieve return on investment
  • Attend and represent your clients at relevant industry / consumer events and/or organise and run client-owned industry / consumer events
  • Report on marketing activity, inclusive of results and tracking against KPIs

What you’ll bring

  • 6+ years experience working in a similar strategy and planning role
  • Comprehensive understanding of marketing channels and tactics (mandatory requirement) - first hand experience using a CRM and email marketing platform(s), online training tools, Facebook Business Manager / Facebook Ads, Google Ads and Google Analytics will be seen as favourable, even though you will not necessarily be expected to use these tools
  • Fluent and articulate English speaker and writer, and confident presenter (mandatory requirement)
  • Rigorous, detail-oriented and highly-organised approach to managing work and deadlines
  • Relentless quest to produce and deliver excellence (work output and results)
  • Proactive self-starter while also being a team player

What we’ll bring

  • Competitive salary, with a target bonus and impressive benefits package
  • Flexible working arrangements including working from home arrangements which work for you.
  • Wellness programs like yoga, EAP and other initiatives
  • Paid training, tuition and mentoring programs to support your development

We take great pride in our company culture, and love working in a dynamic, ambitious and fun work environment. We see our success and growth as a partnership and believe that people thrive on trust, freedom and responsibility. We work collaboratively, share openly, don’t believe in long working hours, and know that taking a break or working from home can lead to better work. 

Example are committed to diversity and inclusion, and do not discriminate on the basis of race, gender, sexual orientation, age, religion, education, or disability status. 

Social & Content Lead - Sydney

We're looking for a Social & Content whiz who can lead the social and content output in collaboration with our strategy, creative and production teams.

Social & Content Lead - Sydney, Australia

We build hospitality, lifestyle and entertainment brands, campaigns and experiences that lead culture.

Now in our fifth year, Example have created unique PR and communications campaigns that market themselves for clients including Diageo, The Star, QVB, The Strand, The Galeries, Koko Black, Grill’d and Merivale. We hold court in any medium where people are connecting and talking - in placemaking, PR, social, experiential, influencers, and media relationships.

And we’re just getting started. We’re expanding our offering to create the Example World creator community, and Example Labs incubator for business opportunities creating our own brands.

This is an exciting and integral role within Example; one which will see you lead the social and content output in collaboration with our strategy, creative and production teams.

Your Responsibilities:

  • You will have a proven track record in creating impactful social-first campaigns, using platforms to achieve business and marketing goals, including increasing brand consideration, driving action and engagement.
  • You will be responsible for developing and managing social media campaigns, content and channel strategies, paid media programs, content development and reporting on measurement frameworks.
  • As a Social Media and content lead we expect you to understand how to speak to audiences across the social media and digital ecosystem in new and impactful ways.
  • You will be up to date with the latest digital technologies, social media trends and best practice.
  • You will be well versed in influencer marketing with robust understanding of approach, measurement and sourcing tools and key Australian influencer landscape, working in partnership with our account service team for implementation
  • You’ll work closely with our creative team to design social and content campaigns in collaboration as well as work with them to develop any required content assets
  • You’re excited about developing strategic approaches as well as getting deep in building content copy and concepts from idea to production, managing shoots, developing copy and organising content calendars

Your Experience:

  • Proven Social Media experience within an agency environment (5+ years)
  • Understanding of media buying and paid social
  • Experience in strategic social management and developing influencer campaigns
  • Strong presentation skills
  • Ability to ideate and deliver creative content (text, image and video)
  • Knowledge of online marketing channels
  • Excellent communication skills
  • Analytical and multitasking skills

What we’ll bring

  • Competitive salary, with a target bonus and impressive benefits package
  • Flexible working arrangements including working from home arrangements which work for you.
  • Wellness programs like yoga, EAP and other initiatives
  • Paid training, tuition and mentoring programs to support your development

We take great pride in our company culture, and love working in a dynamic, ambitious and fun work environment. We see our success and growth as a partnership and believe that people thrive on trust, freedom and responsibility. We work collaboratively, share openly, don’t believe in long working hours, and know that taking a break or working from home can lead to better work. 

Example are committed to diversity and inclusion, and do not discriminate on the basis of race, gender, sexual orientation, age, religion, education, or disability status. 

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Check out the incredible beverages on offer for pick up or delivery at @_wearere or online via https://shop.wearere.com.au/
Meet the Meteor Cake. The galactic creation born o Meet the Meteor Cake. The galactic creation born of a collaboration between @kokoblackchocolate and @blackstarpastry in celebration of World Chocolate Day today!

Send your tastebuds into orbit with this 10-layer decadent delight of chocolately goodness, with a flying meteor formed from hazelnut truffle and a coast of black cocoa nibs sitting at the top. We recommend you get in quick - it's available today only from Koko Black and Black Star Pastry stores across Sydney and Melbourne.
In need of a little lockdown pick-me-up? @KokoBlac In need of a little lockdown pick-me-up? @KokoBlackChocolate have just released DIY Hot Chocolate Bombs where we become the chocolatiers! The perfect at-home activity with a sweet reward at the end. 🍫
When winter rolls around, all eyes turn to Queensl When winter rolls around, all eyes turn to Queensland! We have been working with @JWMarriottGoldCoastResort on an integrated PR, influencer, content and social media approach since they re-opened their doors earlier this year. We loved watching along as @justy_olive enjoyed the beautiful resort, reconnecting and recharging with her family.
@evanstroeve is representing Re and Australia, at @evanstroeve is representing Re and Australia, at this year’s World Class Cocktail Competition Global Finals. He recently created the Martini Syndicate, a collective of venues working together to not only offset their carbon footprint, but give back to the First Nations community of Australia, the oldest surviving civilisation on the face of the planet. After all, there is no ethical path forward in Australia that doesn’t recognise, respect and learn from Indigenous Australian culture. For the month of June, each participating venue will contribute $1 per sale of a Ketel One special to the carbon offset fund. We’re salivating over Re’s The Tulip ft. @ketelone, Apple Butter, Dutch White Chocolate, Australian Pepperberry & Myrtle.

Example acknowledges the traditional custodians of the land on which we work, and we recognise their continuing connection to land and culture.

Example House
69 Roslyn Street, Rushcutters Bay
Sydney, NSW 2011, Australia
+ 61 2 8322 4600

Example Studio
2 Scanlan Street, Fortitude Valley
Brisbane, QLD 4006, Australia
+61 7 2102 5904

You can follow us on:
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hey@example.com.au

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