Team
Our vibe; in a nutshell
We’re a perfectly formed team of senior brand experience experts, with a genuine passion for the things that make life worth living, from food and drink to travel, entertainment and lifestyle. Truly the sum of our parts, we’re diverse, diplomatic and driven. We walk the talk; getting out there and soaking up the very best of culture, and using these insights to inform our work. We focus on attracting and working with the best. Subsequently, our agency home is an open and welcoming place for our friends in the industry, creatives and clients alike to come in, collaborate and share ideas.
Senior Team
Andy El-Bayeh
DIRECTOR
Whether it’s selling the dream to any team or Merivale to the masses, few can match the marketing force that is Andy El-Bayeh. A creative strategist and brand concept don with significant tenures at some of Australia’s most respected food & drink brands, Andy knows a thing or two about what truly constitutes unforgettable customer experience. He brings this knowledge, commercial acumen and professional leadership to Example, where he’s been responsible for launching premium hospitality concepts and curated, branded and marketed sold-out festivals. In between all of that, he redeveloped identities for Mad Mex and The Espy, and engineered a strategic about-face for Diageo and Good Food Month nationally.
Rebecca Gibbs
DIRECTOR
From wrangling The Rolling Stones to opening Australia’s hottest new restaurant properties, there’s no stopping Rebecca Gibbs; award-winning publicist, maverick of hospitality launches and undisputed office karaoke queen. A natural leader and born communicator, Rebecca honed her personable approach to PR on both sides of the pond, with top tier gigs in London and Sydney. As Example’s Director, she synthesises thirteen years worth of experience and an unparalleled understanding of the landscape to make every story sizzle. Rebecca has created dynamic communication campaigns with a tidal wave of coverage for the likes of Merivale, Jamie Oliver, Diageo, The Espy and Lost Paradise.
Andrew Cavallaro
Associate Director
‘Oh The Places You’ll Go’ is not technically a book about Andrew Cavallaro, but it may as well be. Example’s resident travel, tourism and major events expert, Andrew is the master of making every moment magical. Boasting an intercontinental background that encompasses consumer marketing strategy and integrated brand launches, lucky devil Andrew’s spent the last decade criss-crossing the globe, starting agencies of his own and crafting some of our most memorable tourism campaigns. Part of the Example family since day one, Andrew’s expertise has already seen him deliver mould-breaking strategy and partnerships for AccorHotels, Eurail, Papua New Guinea Tourism and Fairfax Events.
Rachel Jones
Associate Director
Our Brit in Brisbane, Rachel is the go-to woman when you want to update your travel wish list. Our globetrotting travel guru has counted the world’s most prestigious luxury hotel groups, airlines and in-demand destinations among her clients, and she has the passport stamps to prove it. From orchestrating global campaigns to changing conversations about contentious destinations, Rachel excels at getting heads in beds and bums on seats. Rachel is now heading up our new Queensland office, as well as steering strategies for travel and hospitality clients including Papua New Guinea Tourism, Eurail, Prom Peru, Nine Food Events and Australian Venue Co.
Belinda O’Brien
Head Of Creative
If every brand has a story, Belinda O’Brien’s job is to make sure yours is one audiences will love forever. A conceptual all-rounder that can strategise as well as she can ideate, design and art direct, Bel is quite literally the head behind Example’s creative output. Past stints at award-winning agencies big and small have shaped her into the total gun we know and love today, with a keen eye for all things good-looking and in her other life as a killer DJ, a finger on the cue button of culture. Bel’s passionate approach to storytelling has already reaped glorious benefits for AccorHotels, Salt Meats Cheese, Australian Agricultural Company, and if we’re being completely honest pretty much every client on our books.
Erin Flanagan
Head of Culture
When it comes to to placing brands at the heart of popular culture, Erin has paved the way for innovative thinking, strategy and execution. From bringing cult live music broadcast platform Boiler Room to Australia, to transforming marketing leading playlists into sold live music events for Spotify and being hand picked to celebrate Air Max Day for Nike like never before, Erin is the go-to mind for creating cultural experiences that exist on the bleeding edge of cool with real world impact. With a skill set that balances creative strategy, consumer experiences, content communications and taste-maker curation, Erin brings a wealth of cultural knowledge and beyond-the-box thinking to team Example.
Rodolfo Otamendi
Strategist
Gilbert Walden
Designer
Drew Tweddle
Client Services Director
Coco Stephens
Account Director
Katie Freedman
Account Director
Talia Cox
Senior Account Manager
Holly Marshall
Account Manager
Daniel Goldstein
Account Manager
Tara Kerr
Account Manager
Belinda Wilson
Finance Manager
Naya Ibanez
Experience Manager / PA
Join the team
Example is seeking a senior and experienced strategist to lead the development of brand, marketing & communication and creative campaign strategies for its clients. This is an exciting and integral senior role within Example.
In addition to developing strategies, the successful candidate will also prepare market and industry reports, and Example-branded white-papers to support new business and show the agency's knowledge and leadership. Furthermore they will take an active role in setting Example's strategic thinking and approach, while also ensuring executional work that is delivered (by the Creative Team and Client Services Team) aligns and remains on-strategy.
To succeed in this role you must:
- Have an insatiable curiosity, combined with the ability to translate intelligence and ideas
- Love research as much as storytelling
- Possess a proven ability to analyse data and uncover patterns
- Be able to append insights with your strong understanding of Australian (and periodically New Zealand) market consumer behaviour and trends
- Be able to communicate your findings and recommendations in a logical form
- Be highly organised; a self-starter; able to multitask; fastidious with deadlines
- Be a fluent and articulate English speaker and writer, and confident presenter; personable
10+ years experience in leading research and insights gathering (both qualitative and quantitative), and developing brand and marketing strategies is a mandatory requirement. Agency experience and/or experience working with food & drink, travel, entertainment and lifestyle brands is also a mandatory requirement.
Why join Example? We're a perfectly formed team of senior brand experience experts, with a genuine passion for the things that make life worth living, from food and drink to travel, entertainment and lifestyle. We focus on attracting and working with the best. Subsequently, our agency home (Example House) is an open and welcoming place for our friends in the industry, creatives and clients alike to come in, collaborate and share ideas.
Sound like you? Please request a copy of the more detailed Job Description: hey@example.com.au
Example is seeking an experienced marketeer to work on a mix of integrated retainer clients (leading the marketing component, and in some cases also being the key account lead), and also to lead marketing-focussed projects. This is an exciting and integral senior role within Example.
The successful candidate will be responsible for establishing strong, long-term client relationships and building client trust in Example's capability as a reputable and leading brand, marketing and public relations agency. Leading Example's marketing services offering (inclusive of: strategy, planning and execution), the Account Director (marketing) will take a hands-on approach to work delivery, as well as work collaboratively with the broader Example team and third-party partners.
To succeed in this role you must:
- Be highly organised; a self-starter; able to multitask; fastidious with deadlines
- Be a strategic thinking and strong planner; have an eye for detail; commercially minded
- Be a fluent and articulate English speaker and writer, and confident presenter; personable
7+ years experience developing and executing marketing strategies / plans, and a comprehensive understanding of marketing channels and tactics is a mandatory requirement. Agency experience and/or experience working with food & drink, travel, entertainment and lifestyle brands will be seen as favourable.
Why join Example? We're a perfectly formed team of senior brand experience experts, with a genuine passion for the things that make life worth living, from food and drink to travel, entertainment and lifestyle. We focus on attracting and working with the best. Subsequently, our agency home (Example House) is an open and welcoming place for our friends in the industry, creatives and clients alike to come in, collaborate and share ideas.
Sound like you? Please request a copy of the more detailed Job Description: hey@example.com.au
