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Our vibe; in a nutshell

We're a perfectly formed team of senior brand experience experts, with a genuine passion for the things that make life worth living, from food and drink to travel, entertainment and lifestyle. Truly the sum of our parts, we're diverse, diplomatic and driven. We walk the talk; getting out there and soaking up the very best of culture, and using these insights to inform our work. We focus on attracting and working with the best. Subsequently, our agency home is an open and welcoming place for our friends in the industry, creatives and clients alike to come in, collaborate and share ideas.

Get to know us
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Rebecca Gibbs

Managing Director
From wrangling The Rolling Stones to opening Australia’s hottest new restaurant properties, there’s no stopping Rebecca Gibbs; award-winning publicist, maverick of hospitality launches and undisputed office karaoke queen. A natural leader and born communicator, Rebecca honed her personable approach to PR on both sides of the pond, with top tier gigs in London and Sydney. As Example’s Managing Director, she synthesises fourteen years worth of experience and an unparalleled understanding of the landscape to make every story sizzle. Rebecca has led pitch-perfect communication campaigns for the likes of Merivale, Jamie Oliver, Diageo and Lost Paradise.
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Andy El-Bayeh

Managing Director
From selling the dream to any team or Merivale to the masses, Andy El-Bayeh is an unmatched marketing force. A creative strategist and brand concept don with significant tenures at some of Australia’s most respected food & drink brands, Andy knows a thing or two about what truly constitutes unforgettable customer experience. He brings this knowledge, commercial insight and leadership to Example, where he’s been responsible for launching premium hospitality concepts and curated, branded and marketed sold-out festivals. In between all that, he’s redeveloped identities for Mad Mex and The Espy, and engineered a strategic about-face Good Food Month nationally.
Andrew Cavallaro

Andrew Cavallaro

Associate Director
‘Oh The Places You’ll Go’ is not technically a book about Andrew Cavallaro, but it may as well be. Example’s resident travel and major events expert, Andrew is the master of making every moment a success. Boasting an intercontinental background that encompasses robust marketing strategy and integrated brand launches, lucky devil Andrew’s spent the last decade criss-crossing the globe, starting agencies of his own and crafting some of our most memorable tourism campaigns. Part of the Example family from day one, Andrew’s expertise has seen him deliver mould-breaking strategy and partnerships for AccorHotels, Papua New Guinea Tourism and PromPeru.

Rachel Jones

Associate Director
Our Brit in Brisbane, Rachel is the woman to see when you’re after travel advice. Our globetrotting guru has worked with the world’s most prestigious luxury hotel groups, airlines and in-demand destinations, and she has the passport stamps to prove it. From orchestrating global campaigns to changing conversations about contentious destinations and brands, Rachel excels at getting heads in beds. Rachel heads up our Brisbane office, and is the lead on communications strategy for travel and hospitality clients including Eurail, Nine Food Events, the Australian Agricultural Company and Australian Venue Co.
Belinda O’Brien

Belinda O'Brien

Head of Creative
If every brand has a story, Belinda O’Brien’s job is to make sure yours is one audiences will love forever. A conceptual all-rounder that can strategise as well as she can ideate, design and art direct, Bel is quite literally the head behind Example’s creative output. Past stints at award-winning agencies big and small have shaped her into the total gun we know and love today, with a keen eye for all things good-looking. In her other life as a killer DJ, she’s got a finger firmly pressed on the cue button of culture. Bel’s passionate approach to storytelling has already reaped glorious benefits for most of our clients, including AccorHotels, Salt Meats Cheese, and the Australian Agricultural Company.
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Erin Flanagan

Head of Culture
When it comes to placing brands at the heart of popular culture, Erin has paved the way for innovative thinking, strategy and execution. From bringing cult live music broadcast platform Boiler Room to Australia, to transforming market leading playlists into sold-out live music events for Spotify and being hand-picked to celebrate Air Max Day for Nike, Erin is the go-to mind for creating cultural experiences that exist on the bleeding edge of cool with real-world impact. With a skillset that balances creative strategy, consumer experiences, content communications and taste-make curation, Erin brings a wealth of cultural knowledge and beyond-the-box thinking to Example.

Rodolfo Otamend

Strategist

Gilbert Walden

Designer
Drew Tweddle

Drew Tweddle

Client Services Director

Coco Stephens

Account Director
Katie Freedman

Katie Freedman

Account Director
Talia Cox

Talia Cox

Snr Account Manager
Holly Marshall

Holly Marshall

Account Manager

Daniel Goldstein

Account Manager

Tara Kerr

Account Manager
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Belinda Wilson

Finance Manager

Naya Ibanez

Experience Manager / PA
join the team

HEAD OF STRATEGY

Example is seeking a senior and experienced strategist to lead the development of brand, marketing & communication and creative campaign strategies for its clients

Example is seeking a senior and experienced strategist to lead the development of brand, marketing & communication and creative campaign strategies for its clients. This is an exciting and integral senior role within Example.

In addition to developing strategies, the successful candidate will also prepare market and industry reports, and Example-branded white-papers to support new business and show the agency's knowledge and leadership. Furthermore they will take an active role in setting Example's strategic thinking and approach, while also ensuring executional work that is delivered (by the Creative Team and Client Services Team) aligns and remains on-strategy.

To succeed in this role you must:

  • Have an insatiable curiosity, combined with the ability to translate intelligence and ideas
  • Love research as much as storytelling
  • Possess a proven ability to analyse data and uncover patterns
  • Be able to append insights with your strong understanding of Australian (and periodically New Zealand) market consumer behaviour and trends
  • Be able to communicate your findings and recommendations in a logical form
  • Be highly organised; a self-starter; able to multitask; fastidious with deadlines
  • Be a fluent and articulate English speaker and writer, and confident presenter; personable

10+ years experience in leading research and insights gathering (both qualitative and quantitative), and developing brand and marketing strategies is a mandatory requirement. Agency experience and/or experience working with food & drink, travel, entertainment and lifestyle brands is also a mandatory requirement.

Why join Example? We're a perfectly formed team of senior brand experience experts, with a genuine passion for the things that make life worth living, from food and drink to travel, entertainment and lifestyle. We focus on attracting and working with the best. Subsequently, our agency home (Example House) is an open and welcoming place for our friends in the industry, creatives and clients alike to come in, collaborate and share ideas.

Sound like you? Please request a copy of the more detailed Job Description: hey@example.com.au

MARKETING ACCOUNT DIRECTOR

Example is seeking an experienced marketeer to work on a mix of integrated retainer clients

Example is seeking an experienced marketeer to work on a mix of integrated retainer clients (leading the marketing component, and in some cases also being the key account lead), and also to lead marketing-focussed projects. This is an exciting and integral senior role within Example.

The successful candidate will be responsible for establishing strong, long-term client relationships and building client trust in Example's capability as a reputable and leading brand, marketing and public relations agency. Leading Example's marketing services offering (inclusive of: strategy, planning and execution), the Account Director (marketing) will take a hands-on approach to work delivery, as well as work collaboratively with the broader Example team and third-party partners.

To succeed in this role you must:

  • Be highly organised; a self-starter; able to multitask; fastidious with deadlines
  • Be a strategic thinking and strong planner; have an eye for detail; commercially minded
  • Be a fluent and articulate English speaker and writer, and confident presenter; personable

7+ years experience developing and executing marketing strategies / plans, and a comprehensive understanding of marketing channels and tactics is a mandatory requirement. Agency experience and/or experience working with food & drink, travel, entertainment and lifestyle brands will be seen as favourable.

Why join Example? We're a perfectly formed team of senior brand experience experts, with a genuine passion for the things that make life worth living, from food and drink to travel, entertainment and lifestyle. We focus on attracting and working with the best. Subsequently, our agency home (Example House) is an open and welcoming place for our friends in the industry, creatives and clients alike to come in, collaborate and share ideas.

Sound like you? Please request a copy of the more detailed Job Description: hey@example.com.au

Keep up with us on Instagram
Papua New Guinea boasts an impressive list of cult Papua New Guinea boasts an impressive list of cultural festivals every single year that they welcome tourists to experience the different cultures that make Papua New Guinea unique. Tribes from all over the highlands come to Mt Hagen each year to celebrate together, donned in their full traditional wear and performing "sing sing" dances together. 📸@brooksabin
@grilldburgers has launched their 100% Natural bur @grilldburgers has launched their 100% Natural burger menu with 0% artificial colours, flavours and preservatives and packed with the freshest locally sourced produce. Until tomorrow night, Grill'd will reward you with $10 off any burger or salad if you can prove you have walked 10,000 steps that day. So step up, fill up and feel good about it! 📸 - @joshlynott
Thinking of our friends down in Melbourne now more Thinking of our friends down in Melbourne now more than ever. To help get through the six week lockdown period, Koko Black has created a 'Sweet Relief' advent-calendar inspired chocolate box with a different praline to countdown each day. The box features flavours like salted caramel, almond praline, Baileys and single malt whisky for the days when you need something a little stronger.
This glorious little spot by the sea. This glorious little spot by the sea.
Today Westholme launches #WestholmePlatesForGood, Today Westholme launches #WestholmePlatesForGood, an initiative to support our partners in hospitality who are really struggling during this time. 

Order the wagyu at participating restaurants and Westholme will donate the purchase price to their out-of-work staff fund. 

Westholme know better than most that it takes time to rebuild, and are proud to back our friends and family in hospitality. 

You can join Plates For Good today by ordering Westholme wagyu at Olio Kensington St, Hartsyard, The Butler, Catalina, Banksii Vermouth Bar & Bistro, Cucinetta & The Botanist.
Take a night off cooking and create the perfect ni Take a night off cooking and create the perfect night in with Chargrill Charlie's delicious selection of takeaway packs! Available to pre-order online and for contactless pick up across their Sydney and Melbourne stores. 📸 @4foodssake
We recently surveyed over 250 travel agents to und We recently surveyed over 250 travel agents to understand the effects of COVID-19  on the travel industry and how we can work together to rebuild a better future for both our clients and travel agents. Things seem to be looking up for the travel industry with 64% of travel agents taking new bookings in June 2020! It's also a key time for destinations and products to be keeping training up for agents, with 99% of agents saying they're interested in non-mass tourism destinations. Data backed strategies are extremely important to us at Example and we're excited to use these results as we continue to develop strategies to help our tourism clients navigate travel in 2020. Drop us a line at hi@example.com.au if you're keen to receive the full results. #togetherintravel
Koko Black has released its latest chocolate range Koko Black has released its latest chocolate range - the Australian Native Collection, championing and celebrating the native ingredients and superfoods found in its own backyard. Available to purchase at all Koko Black stores and online, the collection includes a diverse range of blocks and pralines including flavours - Macadamia and Spotted Gum Honey Crumble, Whipstick Wattle and Roasted Coconut, Davidson Plum and Lemon Myrtle.
JW Marriott Hotels & Resorts will make its debut i JW Marriott Hotels & Resorts will make its debut in Australia this December following a $35 million rebrand of Queensland’s iconic Surfers Paradise Marriott Resort & Spa into the JW Marriott Gold Coast Resort & Spa. Upon completion of the renovation, the resort will be elevated to a new standard of luxury for travellers seeking a tropical retreat near the Gold Coast’s iconic beaches. Pictured is their saltwater lagoon pool featuring over 300 tropical fish.
Last year we took @andyallencooks across to @Peru Last year we took @andyallencooks across to @Peru to sample the best of the best Peruvian cuisine! From high-end restaurants to local markets, Andy came back with his top tips for gastronomy in Peru. You can check them out at visitperu.com.au/taste

Example acknowledges the traditional custodians of the land on which we work, and we recognise their continuing connection to land and culture.

Example House
69 Roslyn Street, Rushcutters Bay
Sydney, NSW 2011, Australia
+ 61 2 8322 4600

Example Studio
2 Scanlan Street, Fortitude Valley
Brisbane, QLD 4006, Australia
+61 7 2102 5904

You can follow us on:
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hey@example.com.au

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